Report: Mobile users start with social apps, then move on to browsers and search
Verto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...
Verto Analytics in a new report identifies key digital consumer trends. Among them, the company reports consumer time with digital media...
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero...
Once it became possible to measure when someone walked into a store after a digital ad exposure, it was only a matter of time before...
Facebook and Google AdWords are still the top media sources driving mobile app installs, but Apple Search Ads is on the rise, according...
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and...
On October 19, join our Google AMP experts as they explore AMP’s pros and cons, as well as how leading technology providers are helping...
cookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its customers....
Finding new things to buy on your smartphone can be a painful experience, as you browse large product catalogs through that small screen....
In San Francisco on October 4, Google held its “Made by Google” hardware event. This comes in the wake of Apple’s recent iPhone X launch...
One reason is that they’re not organized well enough to address mobile. For many companies operating in the mobile space, something still...
Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail...
According to a report in Financial Times, Amazon is working on “smart glasses” powered by its intelligent agent, Alexa. The report says...
Impatience is a virtue. This just might be the mantra for today’s connected consumer. They live in an on-demand economy where, with a few...
An ARKit-generated, moving car on a real driveway Say goodbye to living in just one plane of reality. That’s because Apple announced...
Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple...
Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for...
In what is sure to be a model for other publishers, last week Google and Vogue magazine announced a partnership that offers “behind the...
For those of you who haven’t been following closely, the industry discussion about mobile design options involves whether it’s better to...
The popular narrative around the rise of the mobile web and smartphone apps has been one of increasing audience fragmentation. But the...
David Sacks, former PayPal COO and a seasoned tech investor, tweeted a photo of a simple sketch of the feedback loop that drives Uber’s...