Report: Smartphone Shares Flat Ahead Of iPhone 6 Launch
The monthly smartphone report from comScore has become as “boring” as the search market share report. It now changes very little month...
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Google Agrees To Pay $19 Million In Refunds For Unauthorized In-App Charges Incurred By Kids
The Federal Trade Commission announced today Google has agreed to pay out, at least, $19 million in refunds to consumers for unauthorized...
Founder Of Google Eyewear Partner “Embarrassed” By Glass
There are people who love Google Glass; I’m not one of them. Having tried it and used it off and on for months, I come down on the side...
Tips For Tackling The Online-Offline Attribution Challenge
Today’s consumers use more media in their purchase process than ever, but mobile is becoming a dominant force. In fact, according to xAd...
Apple: If Your App Is Sneaky, Weak Or Creepy We’ll Reject It
Earlier this week Apple published its new app review guidelines, which it calls ” a living document,” ahead of its September 9 event....
Will Apple Payments Resurrect Google Wallet?
Google’s near-field communications (NFC) based Google Wallet launched with enormous fanfare in 2011. Then it fizzled. Now it...
Toyota Mobile Ads Showcase Future Uses Of Location
There are many uses of location in mobile advertising. Increasingly, however, location is being used in the background to identify and...
8 Ways To Increase Conversions From Mobile Searchers
A recent study from Kenshoo on Enhanced Campaigns might explain why paid and organic search marketers still aren’t spending the resources...
Urban Airship Turns Notifications Into Interactive Mobile Marketing
There are more than a dozen providers of notifications for mobile apps. Portland-based Urban Airship has staked out a position as market...
Amazon Fire Phone Sales Estimates Show Initial Failure
By loading up the Fire Phone with novel features and closely integrating Amazon content the company thought it would have another...
Apple iAD Introduces Ad Units Designed For Brands, Expands To Two More Countries
Apple announced two new ad formats are now supported in the company’s mobile ad platform, iAd. Pre-roll video and full-screen...
Report: Screens, Carrier Networks And Staff Drive Smartphone Sales
Kantar Worldpanel ComTech released a report earlier this month on US smartphone buying patterns. Based on survey data from its large...
Have You Done These 5 App Store Optimizations?
App Store Optimization (ASO), while still a relatively new venture for many marketers, is one of the best ways to promote a new or...
Estimote Intros iBeacon-like Stickers For Everyday Use
Ever since Apple embraced Bluetooth Low Energy (BLE) as part of its iBeacon standard, BLE beacons have become the most visible proximity...
Walmart’s New Savings Catcher: The Killer App
Offering a “best price” guarantee to customers certainly isn’t a new concept. In fact, the world’s largest public corporation, Walmart,...
Facebook Rolls Out Analytics For App Links, Says 3 Billion URLs Have Been Enabled
Facebook’s effort to make the mobile web less frustrating is gaining momentum. Only 3 1/2 months since introducing App Links, its...
Facebook And Social Media Rule The World Of Apps
There are still people waiting for the demise of apps, as a “transitional” phenomenon. They’ll be waiting a long time. If anything mobile...
Mobile Is Rising Star Of The E-Commerce Show
An increasing percentage of shopping starts on a smartphone but later concludes on another device or offline. Yet despite this and its...
Google Rolls Out App Promotion Ads On Search And YouTube
Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads....
Contrarian Finding: Survey Says More Time With Browser Than Apps
It’s well-established that apps are where users spend the lion’s share of their time on mobile devices — nearly 90 percent of it....
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