Study Shows CTRs A False Metric For Mobile Ad Performance
A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for...
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Apple’s iPhone 6 Launch Biggest Ever: 10 Million Sold
Last week Apple said that it received more than four million pre-orders of the iPhone 6 and 6 Plus, leading some to wonder if the company...
Report: 45 Percent Made Retail Purchase After Seeing Mobile Ads
Mobile advertising platform NinthDecimal released its Q2 “audience insights” report. The findings are focused on retail and contain a...
What Do NFC And The New iPhone 6 Mean For Marketers?
Unless you live under a rock, you are likely aware that Apple announced its new line of products on September 9. While there weren’t any...
Apple CEO’s Privacy Letter Indirectly Slams Google, Facebook
Apple CEO Tim Cook’s open letter to users about privacy has sparked lots of discussion. The letter is appropriate given the recent iCloud...
Passbook & Apple Pay: What’s Next And How Marketers Can (And Must) Capitalize
As we learned on September 9, Apple is putting Passbook at the center of its Apple Pay system, which I believe will make Passbook one of...
Social Networking Has Shortest, Most Frequent App Sessions
Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown...
Tim Cook Tells Charlie Rose “Now Is The Time” For Apple’s iPhone 6
“We could have done a larger iPhone years ago,” said Cook in response to Rose asking if Apple had been challenged by Samsung in regards...
Android One Program Brings Quality To Low End Of Market
Earlier this summer at Google I/O the company announced its Android One program. Its goal is to generate high quality but inexpensive...
Apple: We Sold 4 Million iPhones In First 24 Hours
Apple put out a press release this morning, which said that it received more than four million pre-orders for the iPhone 6 and 6 Plus in...
5 Ways The Apple Watch Changes Marketing
The long awaited Apple Watch is finally here. Yes, it looks amazing. Yes, it is expensive. And, yes, it’s not really a necessity, but...
EBay Set To Offer In-App Mobile Advertising
Image source: eBay EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the...
From Coffee To Mobile King: How Starbucks Serves Up Its Mobile Strategy
The Siren, the emblem of Starbucks, is not only an iconic symbol — she depicts the obsession that the coffee king has cultivated in all...
Survey: 53 Pct. Like New iPhone, 33 Pct. Want The Apple Watch
Following the Apple announcements yesterday Toluna QuickSurveys conducted an online poll of 1,000 Americans about their reactions to the...
Why Apple Pay Might Succeed With Mobile Payments Where Google Wallet Failed
Google Wallet essentially failed with an NFC-based offline mobile payments system; what makes anyone think that Apple will succeed with...
Apple iPhone 6 and 6 Plus Announced, As Expected
The leaks appear to have been nearly 100 percent accurate. Early into the keynote, Apple came out of the gate quickly announcing the two...
Live Blog: Apple’s iPhone 6, iPhone 6 Plus & Apple Watch Event
As expected, Apple announced two new iPhones today, as well as a new digital payments system and smartwatch. Below, our live blog of its...
Roughly 50 Million In U.S. Could Grab iPhone 6 Upgrades
https://www.flickr.com/photos/smjb/10624494845 Mobile analytics provider Localytics performed an analysis of global iPhone and iPad...
Apple’s iWatch Could Usher In Wearables Era
If Apple doesn’t announce its smartwatch tomorrow observers will be shocked. Details remain scarce though there’s plenty of rumor and...
Size Matters: Larger iPhones Respond To Phablet Mania
Tomorrow is the Apple show and there will be several hardware announcements. Among them we’ll probably hear about two new iPhones:...
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