Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota
On July 14, Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons....
On July 14, Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons....
American teens, (so-called “Millennial teens”) spend more than twice as much time per day with mobile devices than they do with...
Bing has announced a new Knowledge and Actions Graph API for Android developers. The objective is to get Android developers to deeply...
Someday, in a museum, there will be an exhibit of all the statues representing all the different versions and flavors of Android. The...
For the first time ever, mobile display ad earnings topped search. Climbing to $15.1 billion, mobile display ads represented nearly half...
If someone had told you 10 years ago that a coffee company out of Seattle would lead the mobile revolution, you probably would have...
More than 50% of digital advertising will be mobile in 2015. As you shift your ad budget from desktop to mobile, there are new...
Marketing is at the helm or in the hot seat, depending on your level of readiness. Marketing executives are three times more likely to...
While Android continues its march as the dominant global operating system, its market share in the US is essentially flat and roughly at...
Last week Opera released its State of Mobile Advertising report for Q2. Headlines on coverage tended to focus on the finding that “the...
A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile...
Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad...
On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 times a week. With some 2.1...
Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the...
Canadapanda / Shutterstock.com Ahead of Apple earnings today, there have been numerous reports about how Apple Watch sales are tanking....
According to mobile marketing firm Pure Oxygen Labs, 20 percent of Internet Retailer’s top 500 mobile retailers have adopted responsive...
Mobile loyalty company SessionM recently surveyed 12,000 randomly selected US smartphone users about their mobile shopping behaviors. The...
I’ve got good news and bad news (or no news at all if you’ve been paying attention!). The good news: Mobile success is more attainable...
With a larger global audience, it’s no surprise that Android app downloads lead iOS. What’s more surprising is that iOS continues to...
The gap between mobile devices and the PC is growing. Last week Gartner and IDC reported that Q2 PC sales were down between 9.5 and 11.8...