10 mobile statistics marketers will love
At least once a year, I like to step back from the mobile industry to provide some context as to what is happening and, more importantly,...
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Not just for payments, mobile wallets an underused consumer channel — [survey]
Mobile wallets: they’re not just for payments anymore. That’s according a new Urban Airship survey of 2,000 adults in the US and UK. The...
Flok wants to bring chatbots to the small business masses
Small business mobile marketing platform flok is seeking to bring chatbots to the mass of local business owners. Today, the company...
What is call intelligence, and why should you care?
In reality, the opposite has happened: the internet, combined with the rise of mobile devices, has created a telephonic boom. This white...
Square wants its logo to be synonymous with mobile payments
Square wants you to pay with your phone. The company is in the process of making a big push to make Square and mobile payments...
Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may be
Location history and foot traffic data are increasingly being used for audience identification and offline attribution. However, there...
Mobile marketing AMPlification: Content, performance and measurement
The Accelerated Mobile Pages (AMP) Project was created to improve the mobile web experience; pages built with AMP HTML load instantly on...
How Pokémon Go will level up local advertising
TK Kurikawa / Shutterstock.com For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an...
In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion
US mobile ad revenue in 2015 was approximately 35 percent total digital revenue, or $20.8 billion. However, revenue from in-app ads is...
SMX Advanced recap: Advanced Google App Deep Linking
Smartphone usage of apps continues to soar. Recent data from comScore show that 44 percent of all digital media time is spent using...
Can Google boost Android Wear with new Nexus-branded, AI-powered smartwatches?
According to Android Police, Google is coming out with two new smartwatches. The site says they may carry the Nexus brand and that one...
AMP: Above and beyond
Since the announcement of the project in October 2015, a lot has been said about Accelerated Mobile Pages (AMP) — what they are, how to...
Advia launches “all-in-one” marketing system for multiple sensing at physical locations
The Advia multi-sensing box Marketers interested in location-based ads and messaging have two new options — Advia Partners’s new Amp...
Now feel this: Immersion releases “first haptic design toolkit”
Someday soon, it might become commonplace to feel a car’s motor or the shake of a martini-in-progress on mobile video ads, if a newly...
Marketing platform Kahuna applies its machine learning across customer journeys
Since last fall, marketing platform Kahuna has been expanding its targeted channels beyond mobile, to include pop-up messaging on web...
Report: TV time holds, but digital channels dominate for 18- to 49-year-olds
Traditional “live TV” still commands the most time of any media channel, says Nielsen in its first-quarter 2016 Total Audience Report....
Yahoo Introduces new mobile ad format Tiles, focused on 360 images, video
nevodka / Shutterstock.com At the Cannes Lions festival yesterday, Yahoo announced “Yahoo Tiles,” a new mobile ad format for the...
Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
Mobile ad networks are one big reason mobile remains one of the hardest facets of digital marketing to master. We can’t scale without...
The importance of micro-moments: The mobile customer journey
According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in...
Here’s how to position yourself to be a new mobile leader
You’re organizing all wrong around mobile. It’s tough to hear, but it’s true. At some point over the past few years, your CEO, board or...
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