Social Marketing Platform Spredfast Acquires Shoutlet
Spredfast and Shoutlet, two of the leading companies in the social media management software industry, are joining forces. Austin-based...
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Crimson Hexagon Now Offers Access To Tumblr Firehose
Analytics provider Crimson Hexagon announced today that it has joined Tumblr’s Preferred Data Partners program, and now can offer...
Twtrland Rebrands As Klear, Lands $1.5M Financing To Expand Social Media Analytics
The social media analytics service formerly known as Twtrland has rebranded as Klear, and has also announced a $1.5 million funding round...
Geofeedia Launches Updated Location Monitoring Platform & iOS App
Geofeedia, the location-based social media monitoring and analytics company, announced today the launch of an iOS app and the latest...
Cross-Channel PPC Platform AdStage Adds Google Analytics Reporting
AdStage, the self-serve search and social ad management platform, is expanding its services with new support for Google Analytics...
Brand Networks To Buy Social Advertising Platform Shift For $50 Million
Social marketing and advertising software firm, Brand Networks, announced Thursday that it is acquiring Shift, a cross-network social...
Gigya Launches App Exchange for Customer Identity Management
Gigya, the Mountain View-based customer identity management firm, today announced the launch of an app and integration exchange. Called...
Social Business Software Market Expected To Reach $37 Billion By 2019
Marketing vendors offering social business software — things like social media management tools and marketing automation tools — are...
Demographics Pro Launches “Influence Search” To Identify Optimal Influencers
So you want to tap influencers to accelerate a social marketing campaign, but don’t know where to turn? Demographics Pro believes it has...
Report: Brandwatch Is Top Rated Social Monitoring Platform
In an always-on world, social media listening is a noisy process. Therefore, many marketers turn to social media listening platforms that...
Report: Sprout Social, HootSuite, TweetDeck Are Top-Ranked Social Management Tools
What’s the best social media management platform? That depends on who you ask. So it’s wise to ask a lot of people, which is essentially...
Study: CMOs Rank Social Marketing Top Marketing Technology Investment In Coming Years
In the Economist Intelligence Unit “Rise of the Marketer” report, 478 CMOs and senior marketing executives were asked how they plan to...
URL Shortening Giant Bitly Will Provide Click Data to Moz
Bitly, the Internet’s URL shortening leader, announced today that it will provide data and click-tracking technology to Moz. Moz’s...
HootSuite Wins One Of The Biggest VC Deals Of The Year, Securing $165 Million In Financing
management company HootSuite has secured $165 million in Series B financing from a joint investment led by Insight Venture Partners, with...
“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce̵
announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the...
CRM Solution Conversocial’s $4.4 Million In Funding To Go Toward Product Development
Gartner as one of the five “Cool Vendors” in the CRM customer service vertical for 2013, Conversocial has landed a $3.2 million...
SocialCentiv Wins More Than 1,000 Clients Since SXSW Product Launch
Designed for small to medium sized businesses, SocialCentiv claims to help companies identify potential customers on social media sites...
Google Nabs Wildfire Social Marketing Platform For Reported $250 Million
Though Google didn’t disclose a purchase price when announcing the acquisition, reports peg the value of the deal at around $250 million....
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