Fahad HJul 21, 20174 min readThe name is Bot, Chatbot: How to shake up conversions with stirring conversationsThink back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...
Fahad HJul 20, 20171 min readLinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables...
Fahad HJun 29, 20174 min readForce-feed your marketing funnel nowLast month, I wrote about the potential unifying power of SiriusDecisions’ Demand Unit Waterfall as a strategic concept — bringing all...
Fahad HJun 23, 20172 min readA deep dive into online-to-in-store attributionaccording to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives. Marketers are also...
Fahad HJun 1, 20171 min readSalesforce unveils a new Partner Relationship Management application in its Sales CloudSalesforce is launching this week a new application on its Sales Cloud for Partner Relationship Management (PRM). Previously, users could...
Fahad HMay 17, 20171 min readBrainshark partners with another sales content partner, SeismicIn February, Brainshark announced an integration with Highspot that married the former’s sales training/coaching with the latter’s...
Fahad HApr 5, 20171 min readSalesforce’s Einstein adds velocity to its Sales CloudIn the most famous formula ever written, the real Einstein understood that the speed of light drives the amount of energy you can...
Fahad HFeb 23, 20171 min readBrainshark, Highspot join their products into ‘only complete sales enablement solution’It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could...
Fahad HDec 8, 20161 min readSales enablement tools grow up, as Forrester releases first Wave reportSales enablement tools, which help salespeople manage and track marketing content, are a small but growing category. This week, research...
Fahad HNov 7, 20161 min readQuiz: Are you ready to adopt Account-Based Marketing?While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have...
Fahad HNov 2, 20161 min readContent-specific chat prompts: Unlocking the power of conversationOften, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...
Fahad HOct 4, 20164 min readDon’t overlook your current customers with your ABM strategyAccount-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to...
Fahad HOct 3, 20161 min readLearn to measure Account-Based MarketingThis guide from BrightFunnel reviews the basics of ABM and provides a framework for how to thoroughly measure ABM in real, practical...
Fahad HSep 29, 20163 min readWhat’s more important than a B2B buyer’s lead score?Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these...
Fahad HSep 27, 20161 min readSalesforce launches its Commerce CloudIn June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech...
Fahad HSep 12, 20164 min readWhy sales chat needs to be part of your multi-channel strategyResearch indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues...
Fahad HAug 19, 20164 min readHow to solve the event marketing data problemIn-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, face-to-face events account...
Fahad HAug 17, 20162 min readPredictive scorer Infer unveils ‘first account-based behavior scoring’Infer’s visualization of its new Behavioral Account Scoring Infer makes its living by generating predictive scores about which...
Fahad HAug 12, 20164 min readHow CRM brings control and collaboration to advertising & media agenciesRecently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals,...
Fahad HAug 4, 20162 min readZeta Interactive acquires Acxiom’s marketing division, ImpactZeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it...
