The name is Bot, Chatbot: How to shake up conversions with stirring conversations
Think back to five short years ago: Facebook IPO’d; Oxford American Dictionary named “gif” its word of the year; and your only options to...
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LinkedIn report: Sales tech ‘is changing the game for sellers’ (and buyers)
From the LinkedIn report Ironically — according to a new LinkedIn-sponsored report — sales tech now allows B2B buyers to turn the tables...
Force-feed your marketing funnel now
Last month, I wrote about the potential unifying power of SiriusDecisions’ Demand Unit Waterfall as a strategic concept — bringing all...
A deep dive into online-to-in-store attribution
according to eMarketer. Keep in mind that this figure only includes multichannel attribution for digital initiatives. Marketers are also...
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
Salesforce is launching this week a new application on its Sales Cloud for Partner Relationship Management (PRM). Previously, users could...
Brainshark partners with another sales content partner, Seismic
In February, Brainshark announced an integration with Highspot that married the former’s sales training/coaching with the latter’s...
Salesforce’s Einstein adds velocity to its Sales Cloud
In the most famous formula ever written, the real Einstein understood that the speed of light drives the amount of energy you can...
Brainshark, Highspot join their products into ‘only complete sales enablement solution’
It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could...
Sales enablement tools grow up, as Forrester releases first Wave report
Sales enablement tools, which help salespeople manage and track marketing content, are a small but growing category. This week, research...
Quiz: Are you ready to adopt Account-Based Marketing?
While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have...
Content-specific chat prompts: Unlocking the power of conversation
Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...
Don’t overlook your current customers with your ABM strategy
Account-based marketing is the new black for B2B marketers, who are leveraging the strategy at nearly every stage of the buying cycle to...
Learn to measure Account-Based Marketing
This guide from BrightFunnel reviews the basics of ABM and provides a framework for how to thoroughly measure ABM in real, practical...
What’s more important than a B2B buyer’s lead score?
Sometimes I think about changing famous movie quotes to include marketing terms. I will admit that I may need to get out more, but these...
Salesforce launches its Commerce Cloud
In June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech...
Why sales chat needs to be part of your multi-channel strategy
Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues...
How to solve the event marketing data problem
In-person events have become a critical source of leads for B2B marketing and sales organizations. In fact, face-to-face events account...
Predictive scorer Infer unveils ‘first account-based behavior scoring’
Infer’s visualization of its new Behavioral Account Scoring Infer makes its living by generating predictive scores about which...
How CRM brings control and collaboration to advertising & media agencies
Recently, Insightly (my employer), worked with TechValidate, an independent third party, to conduct a survey of creative professionals,...
Zeta Interactive acquires Acxiom’s marketing division, Impact
Zeta Interactive wants to be included in any grouping of major marketing clouds, like those from Adobe, Salesforce or Oracle. Today, it...
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