Google’s visualization of its Contact Center AI Last week, Google announced a variety of new AI offerings, most notably the alpha release...

CIMM’s visualization of TAXI Complete SMPTE, the standards body for entertainment technology, has issued two new standards that can...

Digital marketing and ad platforms are already adding artificial intelligence at a furious pace, providing insights and campaign...

From the Brand Safety Institute/TAG white paper, “Defining Brand Safety” In the days of “Mad Men” and before, ads were delivered into...

Google is boosting its AI-as-a-service offerings this week, most notably with the alpha release of a new Contact Center AI solution....

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR)...

Almost two months after the launch of the General Data Privacy Regulation (GDPR), nearly three-quarters of US and European companies say...

The “State of Marketing Technology 2018: Maximizing the Value of Martech Innovations” surveyed 300 marketing professionals at all levels...

The base of Amazon Echo, a smart speaker home of voice agent Alexa Considering the evolutionary ladder of user interfaces, you might...

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as...

“Experience optimization” is one of those terms that seems to cover almost everything. Since everyone agrees that customer experience is...

Naming a product or a company can make or break the effort. Traditionally, it has involved branding agencies engaging a variety of...

One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an ABM program...

Adobe is puffing up its clouds, announcing a variety of improvements to make marketers’ lives easier. Its Analytics Cloud has updated its...

Virtually every blockchain-based startup has plans to offer reward tokens to customers in exchange for their loyalty. To date, those...

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...

If there was a contest for the most important word over the last year of marketing and advertising, my money would be on “consent.” The...

Salesforce is out today with new features for its Marketing, Commerce and Service Clouds that more tightly connect customer interactions...

If you thought a theft of customer data was a marketing nightmare before the new General Data Protection Regulation (GDPR), it’s time to...

A new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain –...