landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing...

martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What...

When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks....

Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...

noted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...

Lest you think blockchain technology is still in the far future of commercial communications and commerce, keep in mind that the...

Marketing software has been evolving toward the goal of one-to-one marketing, says Engagio CEO and co-founder Jon Miller. Miller, who...

Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide...

A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is...

If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck...

Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering...

published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...

Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto,...

When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...

Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...

From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...

Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched...

Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...

Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more...