The 3 undisputed truths about lead nurturing
landing page optimization, content marketing and more. When the water gets murky, nurturing your leads is the next step in the marketing...
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Time: Marketers’ most precious resource & ways to maximize it
martech to scope and implement, and endless stuff to get done to execute against second-half 2017 pipeline and revenue targets. What...
Scott Brinker: How the martech landscape fits together
When you look at Scott Brinker’s famous — and increasingly crowded — Marketing Technology Landscape, it resembles a wall of tiny bricks....
Don’t worry, marketers. Robots won’t replace you… yet.
Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While...
Why the marketing campaign is dead and what should replace it
noted on Mashable: WhatsApp built its massive audience with no traditional advertising or marketing. They just created an awesome app and...
Performance Horizon can now predict campaign results for its affiliates & partners
Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...
Dun & Bradstreet is testing blockchain as a way to securely distribute its content
Lest you think blockchain technology is still in the far future of commercial communications and commerce, keep in mind that the...
Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution
Marketing software has been evolving toward the goal of one-to-one marketing, says Engagio CEO and co-founder Jon Miller. Miller, who...
3 strategies for keeping your marketing job in the age of AI
Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide...
Forrester report: Automation is taking over customer interaction
A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is...
Will autonomous vehicles provide the next screens for publishers and advertisers?
If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck...
Maritz’s first Chief Behavioral Officer is building on ‘nudges’
Researchers have discovered that consumers make different choices when they choose via different means. For instance, people ordering...
Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
published a report that predicted that CMOs would spend more on technology than CTOs or IT directors this year. Seismic reverberations...
Facebook’s newly purchased Ozlo may have jobs beyond Messenger
Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto,...
A way to think about modern CRM
When viewed in comparison to the paid media evolution over many generations, from newspaper to radio to TV to the many digital formats of...
Zeta follows Boomtrain acquisition with AppNexus integration
Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...
Adobe updates Target with Sensei-powered enhancements
From Adobe’s blog post on the new Target enhancements Adobe is out this week with some enhancements to its Target A/B testing tool, all...
Evidon launches ‘first commercial-grade’ GDPR solution
Less than a year from now, the General Data Protection Regulation (GDPR) goes into effect. This week, New York City-based Evidon launched...
When Marketo went offline, self-described ‘geek’ rescued domain after their own failure
Oops. Or the corporate equivalent of that expression probably was uttered Tuesday at the headquarters of marketing tech giant Marketo,...
Building an Amazon Alexa Skill is so easy, Grandma can do it
Amazon devices with the Alexa agent Last holiday season, the Amazon Echo was at the top of everyone’s wish list. Amazon sold a lot more...
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