tools necessary to launch personalization campaigns are more accessible — and affordable — than ever. But while technical challenges were...

you should probably stop thinking about marketing in terms of campaigns. It used to be that you created marketing collateral and could...

If radio married a blog and had offspring, they would be podcasts. And these youngsters — personally expressive posts in audio — are...

One of the many things every email marketer ought to know are the major players in email protocols — the underpinning technologies making...

Snapchat can give you a puppy dog face thanks to facial recognition (a subset of machine vision). Autonomous cars can identify a human...

The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing. “It’s many...

close to 4,000 martech vendors across categories like Advertising & Promotion, Content & Experience, Social & Relationship and more....

If you think self-driving marketing platforms are like self-driving cars, analyst David Raab disagrees. (He will be participating in a...

Before digital, the marketer’s role was pretty clean-cut: Tell people about the product and get them to buy it. Post-purchase, maybe...

Virtually every marketer or marketing software vendor I interview says they want to establish “a single source of truth” about customers...

email service providers (ESP) or push platforms. They all were designed around a particular customer and set of use cases, and their...

Automation helps companies save time, scale faster and reduce the damage caused by human error in their customer acquisition pipelines....

It seems like nearly every marketing tool or platform these days is happy to tell us how smart it is. Whether described as artificial...

The biggest difference that digital technology has made for marketing is the ability to personalize at scale. As a result, there are...

In my experience, the way a marketing automation program is conceived and set up often dooms it to failure. Such a failure doesn’t...

The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas...

“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize...

regularly entering the landscape, the underlying technologies have evolved to follow an increasingly complex buyer journey and assist...

And yet, despite the huge proliferation of powerful enablers, there remains a reality we should stay cognizant of: As human beings, we’re...

Businesses have used portals and other online tools to communicate with their channel partners almost since the internet began. But this...