In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...

how to deploy content marketing to the importance of not making assumptions about them on the basis of the developers you may happen to...

But not always amazing. There’s a fine line between relevant and creepy, and if you cross to the bad side, it can be catastrophic for...

Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...

In my previous article, I discussed the importance of delivering a great customer experience — and using Customer Lifetime Value — as a...

deliverability. Failure to invest adequately in the required technology and services can have a detrimental impact on your results. Let’s...

using mobile location data to target their ad spend: In 2015, eight in 10 marketers worldwide used location targeting for mobile...

Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...

General Data Protection Regulation is a measure adopted by the European Union to protect user privacy and data of European citizens....

Account-Based Marketing (ABM) program in place, compared with 41 percent in 2016, according to SiriusDecisions. Those who have found...

The unicorn’s founder proudly told me that they were building their own AdWords campaign management software and that they had even hired...

Forrester analyst Steve Casey put it eloquently in his latest research by calling this trend the rise of the “B2B consumer.” For a career...

General Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams...

Perhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the...

But when the number one product in a category doesn’t even define itself by the category it’s in, something is going on. Today, a quick...

While that may be the case — and while it’s true that a technology stack is a critical part of any marketing operation — a martech stack...

MarTech Conference in Boston, I got a chance to sit in on the opening morning’s fireside chat between Dun & Bradstreet Chief Marketing...

Marketing ops departments are often bogged down in one of two scenarios: (1) There aren’t any clearly defined processes to follow, or (2)...

Microsoft emphasized two trends that will have a significant effect on marketers. The first is an effort to make artificial intelligence...

Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by...