Apple’s latest ARKit preps augmented reality to become pervasive reality
This week, augmented reality took another step toward becoming much more than just an add-on. On Monday, at its Worldwide Developers...
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Say hello to Voice Interface Optimization
Voice Interface Optimization has now become a thing, but it’s not yet a fully realized thing. Voice interfaces are showing up everywhere,...
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...
After GDPR, here come the Unintended Consequences
It’s not the wave you’re expecting that knocks you down when you’re body surfing in the ocean. It’s the waves you didn’t expect, behind...
Lightstreams seeks to solve a blockchain vulnerability: It’s too public
One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be...
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ...
Quantcast, Smaato release tools in support of the IAB Framework for GDPR
With GDPR-Day arriving in less than two weeks, ad tech vendors are beginning to launch consent mechanisms that conform to the Interactive...
Influ2 launches what it calls the first person-based marketing B2B ad platform
“Account-based marketing is not very efficient because it targets a lot of people inside one company, but you can’t really target...
First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption
In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...
Fuel Cycle expands its audience research platform with launch of exchange for third-party tools
Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be...
Don’t sacrifice marketing fundamentals for the sake of being first
Being first may win awards and a pat on the back from industry professionals, but it usually doesn’t help the brand’s bottom line and...
Augmented reality games: Will this summer’s releases be booms or busts?
This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are...
Facebook Messenger rolls out AR and other enhancements at its F8 developer conference
Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots in the Messenger...
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform
announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in...
MetaX launches a blockchain-based whitelist of websites
Santa Monica, California-based MetaX has created a blockchain-based platform for applications geared toward solving some of digital...
At this year’s MarTech Conference, trust takes a starring role
Former New York Times Executive Director for Marketing Technology Madeline Delianides at the MarTech Conference. “How are you going to...
Scott Brinker unveils his most populous Marketing Technology Landscape yet
On Tuesday morning, Scott Brinker took another step toward the final destination of his legendary Marketing Technology Landscape. That...
Voice agents and interfaces will require many new marketing strategies
The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social...
Tech companies organize two efforts to support personal data management — both called Open GDP
The upcoming General Data Protection Regulation (GDPR) is beginning to remake the landscape for marketing and advertising by encouraging...
Adobe gets more serious about voice interaction with purchase of Sayspring
That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction...
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