As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
“Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed...
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Cognitive marketing gets closer with Google’s expansion of its cloud-based machine learning
The growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of...
The resurgence of brand marketing in a demand generation world
Over the past several years, B2B CMOs have been earning a seat at the executive table by demonstrating their ability to contribute to...
What’s happening with the cinemagraph?
This, the age of merging media formats, has appropriately given birth to a video-photo. Or, rather, husband and wife fashion...
Oracle unveils data and content updates for its Marketing Cloud
Oracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation...
Not to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its clouds
The Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
Report: More marketers are becoming early adopters of marketing tech, although half can’t keep up wi
More than twice as many marketers say their companies are marketing tech innovators or early adopters, compared to a year ago. But 52...
Searching for and winning the marketing moments that matter
Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital...
Getty Images’ PicScout boosts its image recognition and tracking tools
From the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and...
IBM rolls out many new roles for its Watson supercomputing service
IBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...
BlueVenn opens for marketing automation business in the U.S.
From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...
Kontakt.io launches first beacon-only physical showroom
An opening event at Kontakt.io’s Proximity Studio Krakow, Poland-based Kontakt.io opened this week in Berlin what it describes as the...
Machu Picchu and martech: CMO lessons from the Inca Empire
I just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, Machu Picchu. If you are a student of history, like...
Say hello to the newest intelligent agent, Ozlo
Comparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo...
The mobile wallet could grow up to become a real marketing channel
Screens from Urban Airship/Politico Europe’s Brexit updates wallet card “Mobile wallet” conjures up the virtual equivalent of a worn...
New benchmark data on the state of Account-Based Marketing marketing today
Download the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your...
Optimove adds an intelligent agent for self-optimizing marketing campaigns
Marketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing...
So you want to build a #martech marketing stack?
As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack....
Google’s Assistant, Home announcements preview a new kind of ‘augmented reality’
Google CEO Sundar Pichai presenting the Google Assistant on Tuesday Google’s announcements on Tuesday — describing how the new Pixel...
The martech lowdown: 2016 trends in review and a look at our bright future
But some things remain constant each year: Technology gets smarter, and marketers, digital enthusiasts and consumers get more...
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