Fahad HNov 23, 20161 min readAs ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?“Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed...
Fahad HNov 17, 20161 min readCognitive marketing gets closer with Google’s expansion of its cloud-based machine learningThe growing availability of artificial intelligence-as-a-service took another step forward this week, as Google announced an expansion of...
Fahad HNov 16, 20162 min readThe resurgence of brand marketing in a demand generation worldOver the past several years, B2B CMOs have been earning a seat at the executive table by demonstrating their ability to contribute to...
Fahad HNov 16, 20161 min readWhat’s happening with the cinemagraph?This, the age of merging media formats, has appropriately given birth to a video-photo. Or, rather, husband and wife fashion...
Fahad HNov 15, 20161 min readOracle unveils data and content updates for its Marketing CloudOracle is out today with some enhancements for two parts of its Marketing Cloud, Content Marketing and its B2B marketing automation...
Fahad HNov 7, 20161 min readNot to be out-Einsteined, Adobe launches its Sensei layer of AI services throughout its cloudsThe Adobe Sensei logo In September, Salesforce upped the ante on computer intelligence by announcing its Einstein layer of AI for all of...
Fahad HNov 3, 20161 min readReport: More marketers are becoming early adopters of marketing tech, although half can’t keep up wiMore than twice as many marketers say their companies are marketing tech innovators or early adopters, compared to a year ago. But 52...
Fahad HNov 2, 20161 min readSearching for and winning the marketing moments that matterDigital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital...
Fahad HOct 27, 20161 min readGetty Images’ PicScout boosts its image recognition and tracking toolsFrom the PicScout website Getty Images’ Israel-based subsidiary PicScout harnesses visual recognition for online tracking of images, and...
Fahad HOct 27, 20161 min readIBM rolls out many new roles for its Watson supercomputing serviceIBM’s supercomputer Watson is adding many new capabilities to its resume, following a truckload of announcements this week. There are new...
Fahad HOct 26, 20161 min readBlueVenn opens for marketing automation business in the U.S.From the BlueVenn website BlueVenn, a UK-based provider of marketing automation and customer analytics for the past two decades, has...
Fahad HOct 20, 20161 min readKontakt.io launches first beacon-only physical showroomAn opening event at Kontakt.io’s Proximity Studio Krakow, Poland-based Kontakt.io opened this week in Berlin what it describes as the...
Fahad HOct 19, 20161 min readMachu Picchu and martech: CMO lessons from the Inca EmpireI just returned from a holiday exploring Peru and the “lost city” of the Inca Empire, Machu Picchu. If you are a student of history, like...
Fahad HOct 14, 20162 min readSay hello to the newest intelligent agent, OzloComparative searches on Ozlo and Google Assistant The society of intelligent agents now has a new member. His name is Ozlo, from the Palo...
Fahad HOct 10, 20165 min readThe mobile wallet could grow up to become a real marketing channelScreens from Urban Airship/Politico Europe’s Brexit updates wallet card “Mobile wallet” conjures up the virtual equivalent of a worn...
Fahad HOct 7, 20161 min readNew benchmark data on the state of Account-Based Marketing marketing todayDownload the “BrightFunnel ABM Benchmark Insights – Q3 2016” for findings, analysis, and 5 key recommendations to help guide your...
Fahad HOct 7, 20163 min readOptimove adds an intelligent agent for self-optimizing marketing campaignsMarketing optimization at scale, as visualized on Optimove’s website Micro-segmenting marketing platform Optimove is the latest marketing...
Fahad HOct 6, 20164 min readSo you want to build a #martech marketing stack?As the martech landscape continues to grow, marketing companies of all sizes are learning the value of building a great marketing stack....
Fahad HOct 5, 20163 min readGoogle’s Assistant, Home announcements preview a new kind of ‘augmented reality’Google CEO Sundar Pichai presenting the Google Assistant on Tuesday Google’s announcements on Tuesday — describing how the new Pixel...
Fahad HOct 3, 20164 min readThe martech lowdown: 2016 trends in review and a look at our bright futureBut some things remain constant each year: Technology gets smarter, and marketers, digital enthusiasts and consumers get more...
