B2B marketing tips for an effective account-based marketing (ABM) strategy
Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the past few years. In 2016, more than 70...
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3 ways artificial intelligence is transforming B2B marketing
We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial...
Pegasystems’ new AI-powered Self-Service Advisor wants to be your informational concierge
Online self-service is great, in theory. In practice, it often means you’re spending way too much time trying to find the answer to your...
Three things marketers must do to keep CX real
Marketers sometimes get a bad rap for not understanding the basics of the products we sell. You know, the idea that marketing is the easy...
Forrester: Virtual Reality is not yet ready for marketers
A test drive in a VR car showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in...
Report: Marketers like AI-based tools, but think they already have them
Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using...
Google releases Chrome version with the first browser support for WebVR
A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR...
Back to the future with the Engagement Economy
Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a...
Robots are the gatekeepers to your customers
I have bad news for anyone trying to market to me. There’s a high probability I don’t see your emails. You might have the perfect...
Bizible launches first self-service custom attribution for B2B
Every marketer wants to know which spending across the customer funnel had the biggest impacts on generating leads, closing sales, or...
How martech has made ABM-at-scale possible
Account-Based Marketing (ABM) isn’t a new thing. The idea that B2B salespeople target a few key corporate accounts — using spears instead...
TrustRadius report: Demos, trials and customers’ opinions count most for B2B buyers
B2B marketers: you know all that product info on your website? It doesn’t carry all that much credibility with buyers because it’s seen...
Using marketing automation to create successful email programs in 2017
Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...
MailChimp moves toward becoming a marketing platform with Facebook ads feature
MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...
How data and technology will affect your marketing in 2017
If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is...
Impact Radius’ new tool lets brands find more possible partners for affiliate links
Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given...
MarTech Landscape: What is RTIM?
The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...
Four trends that will reshape marketing in 2017
I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social...
Marketing budget increases: Tips for wielding a double-edged sword for 2017
January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...
In the age of intelligent agents, how does marketing work?
Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have...
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