Account-based marketing (ABM) is a trending topic in B2B marketing, building in popularity over the past few years. In 2016, more than 70...

We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial...

Online self-service is great, in theory. In practice, it often means you’re spending way too much time trying to find the answer to your...

Marketers sometimes get a bad rap for not understanding the basics of the products we sell. You know, the idea that marketing is the easy...

A test drive in a VR car showroom If you’re a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in...

Marketers sure love them some artificial intelligence (AI). Even if they’re not quite sure what it is or whether they are already using...

A 3-D VR interior from Matterport This week, Google is updating its Chrome browser for Android with the first browser support for Web VR...

Last week, Marketo’s Chief Executive Officer (and my boss), Steve Lucas, introduced a bold new concept: the Engagement Economy. This is a...

I have bad news for anyone trying to market to me. There’s a high probability I don’t see your emails. You might have the perfect...

Every marketer wants to know which spending across the customer funnel had the biggest impacts on generating leads, closing sales, or...

Account-Based Marketing (ABM) isn’t a new thing. The idea that B2B salespeople target a few key corporate accounts — using spears instead...

B2B marketers: you know all that product info on your website? It doesn’t carry all that much credibility with buyers because it’s seen...

Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and...

MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...

If you have read the annual prediction articles in the last few years, one of the prominent projections you’ve likely seen is, “This is...

Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given...

The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...

I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social...

January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third...

Amazon Alexa, Apple’s Siri, Google Assistant, Microsoft’s Cortana. These intelligent agents, and their more limited bot cousins, have...