We’re just a couple of months into 2017, and you may already be sick of hearing about the latest overhyped marketing trend: artificial intelligence (AI). Before you sigh and think, “Really, another one?” let’s take a few minutes to explore how this trend will actually translate into results for your company.
AI’s promise for B2B
AI can mean a lot of things, from self-driving cars to Siri and Spotify. But basically, AI is really about taking basic tasks that humans do and automating them.
And since there are a lot of hands-on processes in B2B marketing, there’s a big opportunity for AI to make an impact. Here are just three areas where AI is already making a difference….
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