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Reaching users wherever they are

Picture it: Boston, 2017. You’re sitting in the crowded airport waiting for your flight, trying to kill some time before your flight to...

The new marketing mindset

I’ve said before that robots are the gatekeepers to your customers. And by “robots,” I really mean “software.” Consider this: Algorithms...

Chatbots: Hype or the real deal?

Last December, Starbucks announced “My Starbucks Barista,” a virtual barista for its mobile app that enables customers to place orders...

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