Even if you don’t have one, you might have heard about Customer Data Platforms (CDPs).
It’s a “marketer-managed system that creates a persistent, unified customer database that is accessible to other systems,” according to an institute set up to promote and research them.
And you may be looking at that Customer Relationship Management (CRM) system you have, or thinking about the Data Management Platform (CMP) you use, and asking yourself:
They each have a lot of data about my customers, prospects and targets. Aren’t they essentially the same?
Glad you asked. So we pinged Buck Webb, VP of Cloud Solutions at RedPoint Global, for his perspective, since his company offers a Customer Data Platform.
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