SmarterHQ has announced another $8 million in funding, bringing the company’s total money raised to $20 million since 2014. This round of...

Do you know your martech? With 2,000 companies offering marketing technology services across nearly 50 categories, you could be forgiven...

When marketers talk about the future state of marketing, it invariably circles back to the ability to deliver the right message, at the...

Martech guru Scott Brinker’s Marketing Technology landscape supergraphic expanded significantly from 2014 to 2015. The density is...

The Internet of Things took a giant leap forward this year with Google’s announcement of two powerful new technologies at its I/O...

We all try to put our focus on the customer. Of course we do. But all marketers know that between them and the customer sits layer after...

HubSpot has announced a series of 11 new partnerships that will integrate new martech capabilities into its inbound marketing sales...

LinkedIn announced Thursday that it has agreed to acquire online professional development company, Lynda.com for roughly $1.5 billion in...

Marketing technology has to be integrated with all parts of a organization to be effective, said Joseph Kurian today during the opening...

The White House Summit on Cybersecurity and Consumer Protection kicked off this past February with a research symposium hosted by...

Venture capitalist Ashu Garg predicts marketers are going to be spending ten times what they currently spend on marketing technology over...

I used to consider myself a pretty good Googler. No, I never worked at Google — I mean that I was good at using Google to find things....

The End of Marketing as We Know It by Sergio Zyman, former Coca-Cola chief marketing officer, was one of the most influential books I...

We’re 8 weeks away from this year’s MarTech Conference in San Francisco, and I’m very excited about how it’s shaping up. There are so...

It’s all about the iPhone. Apple just announced huge iPhone sales for the final three months of 2014 (fiscal Q1).  The company sold 74.5...

Microsoft announced fiscal quarterly revenues this afternoon. The company had $26.5 million in revenue (up 8 percent YoY) and $7.8...

This year, it has grown to 1,876 in categories ranging from native advertising to SEO to analytics and more. If you want to view the...

Technology continues to be essential to marketing activities, as evidenced by the latest Marketing Technology Landscape, a long-running...

In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed...

A former boss of mine once opined that all marketers are “technophobes” — arguing that if technology applications were not extremely...