Do you know your martech? With 2,000 companies offering marketing technology services across nearly 50 categories, you could be forgiven if you’re feeling overwhelmed. But help is at hand. Over the coming months, Marketing Land will be exploring various categories of martech.
We’ve just published the first installment: Our Martech Landscape: What Is Call Analytics & Tracking Software story provides a primer about that area.
Stay tuned! More will be coming. You can easily keep up with these and other martech stories from Marketing Land by subscribing to our marketing technology newsletter and by seeing all installments on our Marketing Technology Landscape Series home page.
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