Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acq
It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...
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MarTech Conference: Marketers are going Agile to keep up with customers
Monday’s panel on Agile Marketing at the MarTech conference. Left to right: MarTech conference chair Scott Brinker, Mozilla CMO Jascha...
News from the MarTech Conference trade show floor
Here’s a roundup of headlines from the 2016 MarTech Conference in San Francisco, California: Brightcove expands integrations Brightcove...
MarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startups
When it comes to marketing stacks and startup companies, it’s Google’s world, and other technology providers are just living in it....
MarTech Conference: Here are this year’s Stackie Award winners
The virtual envelope, please. Five companies were named today as the winners of the second annual Stackie Awards, announced at our...
MarTech Conference: Scott Brinker shares his thinking behind this year’s huge MarTech Landscape
Scott Brinker and his 2016 Marketing Technology Landscape The now-legendary Marketing Technology Landscape — whose 2016 version was...
Infographic: The 2016 Marketing Technology Landscape
The martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology...
“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016
The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing...
4 tips to break into the C-suite and become a chief marketing technology officer
As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the...
Meet the MarTech Speakers: Sheldon Monteiro
Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than 20 years working at the crossroads of customer...
Meet the MarTech Speakers: Mayur Gupta
As Senior Vice President and Head of the Digital Business at Healthgrades, Mayur Gupta works at the evolving intersection of marketing,...
Meet the MarTech Speakers: Barre Hardy
Barre Hardy is Associate Partner and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing™...
Do You Have An Award Winning Marketing Stack?
Later this month, at the MarTech Conference, program chair Scott Brinker (@ChiefMartec) will be presenting the second annual “Stackie...
Meet the MarTech Speakers: Rohit Prabhakar
Rohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up...
With The Physical Web, You Become The Search Engine
Credit: BKON What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new...
Meet The MarTech Speakers: Laura Patterson, President & Co-Founder, VisionEdge Marketing
Programmed by Scott Brinker, The MarTech Conference, March 21–22 in San Francisco, features marketing technologists from leading brands...
Special Marketing Land Coverage: Welcome To Martech Madness!
There’s no question that digital marketing is changing rapidly, and much of that change is being driven by new developments in marketing...
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Custom
There aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of...
Marketing Funnels And Buyer Journeys: What Are We Arguing About?
All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And this...
Telenor Acquires Tapad For $360 Million
Mobile telecom operator Telenor Group has acquired New York-based advertising technology startup Tapad for $360 million, the companies...
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