Fahad HApr 5, 20193 min readBuilding a marketing operations team from scratch, one year inSAN JOSE, CA — Rachel Beck had led Cisco Meraki’s demand gen team for just over a year when she was named the global manager of marketing...
Fahad HApr 4, 20193 min readAdobe CMO Ann Lewnes on making big bets on digital, cloud and AI“My secret is a lot of focus on results,” said Lewnes when asked how she has been able to maintain her CMO role for more than a decade....
Fahad HApr 4, 20192 min readGender gap persists in marketing technology roles, salary survey findsSAN JOSE, CA –The salary gap between women and men working in marketing technology-related roles has shown no sign of closing, according...
Fahad HApr 4, 20193 min read2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacksThe 2019 Stackie Awards kicked off this year’s MarTech Conference, an event that brought together the marketing technology community to...
Fahad HApr 2, 20195 min readUnstoppable trends every B2B marketer must embrace to drive growthGlobal economic uncertainty is lurking in the shadows and it’s coming for all of us. This ghost lingers, but it’s not deterring B2B teams...
Fahad HMar 26, 20194 min readWhat marketers need to understand about fines under the new California Privacy ActIt did not take long for the Golden State to borrow a page from the European Union’s consumer privacy rule book. And because of this,...
Fahad HMar 21, 20197 min readWhy people are essential to B2B marketing successIf you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought...
Fahad HMar 20, 20192 min readThe secrets to developing a high-performing martech teamMartech leaders have no shortage of resources when it comes to the number of tools and platforms available to meet their ever-growing...
Fahad HMar 11, 20195 min readWhat are the job responsibilities of marketing technology management?MarTech conference in San Jose in just a few weeks. (There’s still time left to snag a ticket — it’s a packed agenda you won’t want to...
Fahad HMar 7, 20194 min readWhy agencies are feeling ‘meh’ about automationWhen it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72...
Fahad HMar 6, 20194 min readWhy developers should play a big role in your next marketing campaignThink about your last marketing campaign. You likely spent most of your time catering it to decision-makers: the ones with the budget and...
Fahad HFeb 28, 20195 min readA strong central stack of technology begins with the CMOThere has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth...
Fahad HFeb 21, 20194 min readTaking your digital advertising in-house? Start with the right people and techTransparency and attribution are two topics that continue to end up on marketers’ agendas. Do we have visibility into how ads are...
Fahad HFeb 18, 20192 min readNew report: Most companies have ‘orphaned’ SaaS apps in their stacksThe average company with 200 to 500 employees uses about 123 Software-as-a-Service (SaaS) applications these days. That’s part of the...
Fahad HFeb 11, 20193 min readCybersecurity for marketers: Teamwork is key to protect dataThere was a time when network security was merely a concern for security professionals and CISOs. But after serious, ongoing high-level...
Fahad HJan 30, 20192 min readBlissfully wants to make cloud app management as carefree as its nameCloud-based tools may be easier for marketers to manage than on-premises versions, but there is still a fair amount of admin. That’s...
Fahad HJan 22, 20192 min readScott Brinker lays out vision for Second Golden Age of MarTechFrom Scott Brinker’s post The First Golden Age of MarTech — a Cambrian Period-like proliferation of vendors visualized in Scott Brinker’s...
Fahad HJan 18, 20193 min readNew report: B2B digital transformation is more focused on customers than on efficiencyA new report on B2B digital transformation finds that, while earlier waves were designed to do more with fewer people, the focus has now...
Fahad HJan 16, 20191 min readHow are marketers using IoT in 2019?There are currently more than 23 billion internet-connected devices globally, with an estimated 75 billion expected by 2025. But are...
Fahad HJan 14, 20192 min readGartner: What the post-disruptive marketing landscape will look likeMarketers are trying to find a balance in the midst of massive destabilizing forces, according to a recent study from research firm...
