Fahad HMar 31, 20165 min readIs your marketing organization struggling with the pace of digital? “Hacking Marketing” Disclosure: “Hacking Marketing” was written by Scott Brinker, who is the program chair of MarTech: The Marketing Technology Conference....
Fahad HMar 30, 20163 min readSalesforce survey: Customer satisfaction is more important to marketers than revenue or customer acqIt’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed...
Fahad HMar 22, 20163 min readMarTech Conference: Marketers are going Agile to keep up with customersMonday’s panel on Agile Marketing at the MarTech conference. Left to right: MarTech conference chair Scott Brinker, Mozilla CMO Jascha...
Fahad HMar 22, 20164 min readNews from the MarTech Conference trade show floorHere’s a roundup of headlines from the 2016 MarTech Conference in San Francisco, California: Brightcove expands integrations Brightcove...
Fahad HMar 22, 20161 min readMarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startupsWhen it comes to marketing stacks and startup companies, it’s Google’s world, and other technology providers are just living in it....
Fahad HMar 21, 20161 min readMarTech Conference: Here are this year’s Stackie Award winnersThe virtual envelope, please. Five companies were named today as the winners of the second annual Stackie Awards, announced at our...
Fahad HMar 21, 20162 min readMarTech Conference: Scott Brinker shares his thinking behind this year’s huge MarTech LandscapeScott Brinker and his 2016 Marketing Technology Landscape The now-legendary Marketing Technology Landscape — whose 2016 version was...
Fahad HMar 21, 20161 min readInfographic: The 2016 Marketing Technology LandscapeThe martech space continues to grow at a huge rate, as evidenced by a record 3,500 companies included in latest Marketing Technology...
Fahad HMar 14, 20161 min read“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing...
Fahad HMar 10, 20164 min read4 tips to break into the C-suite and become a chief marketing technology officerAs tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the...
Fahad HMar 8, 20165 min readMeet the MarTech Speakers: Sheldon MonteiroSheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than 20 years working at the crossroads of customer...
Fahad HMar 3, 20166 min readMeet the MarTech Speakers: Mayur GuptaAs Senior Vice President and Head of the Digital Business at Healthgrades, Mayur Gupta works at the evolving intersection of marketing,...
Fahad HMar 1, 20165 min readMeet the MarTech Speakers: Barre HardyBarre Hardy is Associate Partner and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing™...
Fahad HMar 1, 20163 min readDo You Have An Award Winning Marketing Stack?Later this month, at the MarTech Conference, program chair Scott Brinker (@ChiefMartec) will be presenting the second annual “Stackie...
Fahad HFeb 25, 20164 min readMeet the MarTech Speakers: Rohit PrabhakarRohit Prabhakar is the Head of Digital Marketing Strategy and Marketing Technologies at McKesson. His LinkedIn profile succinctly sums up...
Fahad HFeb 19, 20165 min readWith The Physical Web, You Become The Search EngineCredit: BKON What if everything could send out its own web link? That, essentially, is the idea behind the Physical Web, a new...
Fahad HFeb 18, 20165 min readMeet The MarTech Speakers: Laura Patterson, President & Co-Founder, VisionEdge MarketingProgrammed by Scott Brinker, The MarTech Conference, March 21–22 in San Francisco, features marketing technologists from leading brands...
Fahad HFeb 15, 20162 min readSpecial Marketing Land Coverage: Welcome To Martech Madness!There’s no question that digital marketing is changing rapidly, and much of that change is being driven by new developments in marketing...
Fahad HFeb 10, 20163 min readJohn Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The CustomThere aren’t many people who have seen the arc of modern marketing from as many vantage points as John Sculley. The ex-CEO/Chairman of...
Fahad HFeb 5, 20163 min readMarketing Funnels And Buyer Journeys: What Are We Arguing About?All marketers by now understand that customer experience should be a business’s main priority. This isn’t anything new. And this...
