Moz and Raven Tools decided to go back to the future and focus on search engine optimization (SEO) tools. This after having expanded into...

When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its...

The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right...

marketing technology, refers to the technology-based initiatives and tools that assist marketers. Some are in the cloud, while others...

The “Marketing Automation Simplified” guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the...

Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including...

Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the...

Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according...

How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?...

If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask?...

This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery...

There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely...

“B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends,...

Do any of these sound familiar? high client churn multiple tools and vendors are hard to manage marketing ROI is hard to measure clients...

ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s...

There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in “theory.” As marketers, we...

Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and...

Scott Brinker, author of the famous Marketing Technology Landscape and program chair of our MarTech conference, recently pointed out one...

Like centaurs, marketing technologists are merged creatures — part marketing, part IT. As such, says Chief Technology Officer Sheldon...

We all know the phrase, “too much of a good thing.” And in reality, too much of a good thing can turn into a bad thing. This can...