Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing su
Moz and Raven Tools decided to go back to the future and focus on search engine optimization (SEO) tools. This after having expanded into...
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Next stop in Salesforce’s evolution: Becoming the platform for customer experience
When it was founded in 1999, Salesforce was known largely as the company for customer relationship management. CRM has remained its...
What is marketing automation?
The goal is always the same, though: to automate previously complex marketing tasks so you can always send the right message to the right...
3 tips for embracing martech
marketing technology, refers to the technology-based initiatives and tools that assist marketers. Some are in the cloud, while others...
Take the guesswork out of marketing automation technology
The “Marketing Automation Simplified” guide from Oracle offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the...
Oracle buys NetSuite for $9.3 billion
Oracle announced today it has agreed to purchase NetSuite, a cloud-based provider of software for running a business, including...
Marketing. Tech. Management. See the MarTech Europe agenda.
Personalization. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the...
The CMO and the DCoE: 3 steps to build your digital center of excellence
Two-thirds of Global 2000 CEOs will have digital transformation at the center of their corporate strategies by the end of 2017, according...
Do you have what it takes to be a martech genius?
How well do you know marketing technologies? Do you know what makes a martech stack world-class, or the difference between ABM and CRM?...
Marketers: Stop, drop and build a digital hub
If your company doesn’t yet have a digital hub, it won’t be long before your CEO demands to know why not. What is a digital hub, you ask?...
Drive unified digital customer experiences with better technology strategies
This executive overview from Forrester describes this opportunity for AD&D — and how to create a digital customer experience delivery...
Create exceptional experiences and connect with other MarTech executives this November in London
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely...
Do you need a marketing automation platform? Read this guide.
“B2B Marketing Automation Platforms: A Marketer’s Guide”, sponsored by Marketo and Salesforce, is the source for the latest trends,...
Overcome 14 common challenges digital agencies and media companies face
Do any of these sound familiar? high client churn multiple tools and vendors are hard to manage marketing ROI is hard to measure clients...
4 reasons to love the Marketing Technology Landscape supergraphic
ChiefMartec Marketing Technology Landscape Supergraphic? With 3,500 marketing technology company logos squeezed onto a single slide, it’s...
Modern marketing is in need of an anti-channel mindset
There’s no denying that the consumer has been at the center of marketing’s ecosystem for decades — but only in “theory.” As marketers, we...
chiefmartecTV: covering emerging topics at the intersection of marketing and IT, LIVE
Scott Brinker, martech pioneer and founder of chiefmartec.com, is launching a new live talk show on marketing technology issues and...
Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving”
Scott Brinker, author of the famous Marketing Technology Landscape and program chair of our MarTech conference, recently pointed out one...
Marketing technologists: Here are eight steps to boost your info security
Like centaurs, marketing technologists are merged creatures — part marketing, part IT. As such, says Chief Technology Officer Sheldon...
Martech: What happens when you’ve been over-served?
We all know the phrase, “too much of a good thing.” And in reality, too much of a good thing can turn into a bad thing. This can...
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