Why great creative is more important than ever
Cannes Lions, the international festival celebrating creativity in communications, entertainment, design and tech. Like me, most people...
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Personable is profitable: A case to rethink your content marketing strategy
It’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates...
Bynder announces free version of its Digital Asset Management (DAM) software
A screen from Bynder Orbit. This week, digital asset management (DAM) provider Bynder is announcing a free DAM product called Orbit....
Navigating the programmatic turn in content distribution
Content is now a permanent fixture of the digital enterprise. Whether in-house or through third-party studios, whether as a C-level...
WP Engine launches Content Performance analytics tool
WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics...
Scaling your content without draining your budget
Every day, billions of pieces of content are published like clockwork on platforms like Facebook, Instagram, Pinterest and Snapchat. Yet...
A technical argument for quality content
Those who know me know that I’m primarily a technical SEO. I like on-site content optimization to be sure, but I like what I can...
Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
Taboola content recommendations at the bottom of a publisher’s web page Content recommendation service Taboola is today announcing that...
MarTech Landscape: What are those DAM systems?
Instead of shoeboxes of photos, many businesses employ specialized software to manage their images. These Digital Asset Management (DAM)...
WordPress 4.7 is out, targets new businesses with easier website creation
WordPress has already earned a reputation as one of the easiest ways for a new/small business to get online, but the company is making...
Can tech conquer fake news?
Just as fake ad traffic threatens the online ad industry, so fake news content threatens the credibility of online content. It is,...
[Reminder] Upcoming webcast: Take back control of your content
Join experts Arnie Kuenn, CEO at Vertical Measures, and Brian Kavanaugh, US Marketing Strategist at Bynder, as they explain how to...
Bringing ’90s nostalgia into a mobile world
If we take a look back at the names hitting the headlines over the past couple of months — Pokémon, Super Mario and Yahoo — something...
Everything you need to know about marketing automation platforms in one report
This 49-page Marketing Land report, sponsored by Salesforce and Marketo, includes: profiles of 13 leading vendors pricing charts,...
Facebook’s humanless sifting of trending news suggests some AI needs supervision
Rokas Tenys / Shutterstock.com Artificial intelligence (AI) is powering marketing tools at various levels, with some products and many...
Can digital kill the television star?
are shifting. The driving forces behind these shifts seem to be that people today are managing multiple screens (sometimes...
The future of email marketing is already here
First, the limitations of email standards and client software mean we don’t often get to push the envelope, technically speaking....
Reactful offers web optimization platform to stimulate visitors’ behavior
From the Reactful website Marketers looking for ways to entice reluctant site visitors have another option today. San Francisco-based...
Akamai: When creating responsive sites for mobile, consider dynamic image optimization
Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for...
WordPress releases 4.6, with faster theme & plugin management
Evan Lorne / Shutterstock.com WordPress is prioritizing speed with version 4.6 of its uber-popular content management software, which is...
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