Fahad HAug 12, 20192 min readWordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJVerizon Communications has found a buyer for Tumblr, the blogging platform it acquired in 2017 as part of its deal to buy Yahoo....
Fahad HApr 19, 20193 min readHow National Public Radio reinvented itself for an on-demand audienceMeg Goldthwaite, Chief Marketing Officer at National Public Radio, took the stage at MarTech in San Jose on April 4 and offered a lively...
Fahad HApr 15, 20191 min readDonald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with inflArtist Donald Glover (aka Childish Gambino) used iOS Airdrop at Coachella to surprise random festival-goers with a photo of shoes he...
Fahad HMar 13, 20193 min readDevelopers love Agile, but is it right for content marketing?Agile methodology rejects big planning efforts and a “waterfall”-like set of consecutive phases. Instead, it emphasizes small teams,...
Fahad HFeb 26, 20191 min readWordPress 5.1 released with Site Health feature, developer tools, moreUsed by more than 60 million websites, including more than 30 percent of the top 10 million websites, WordPress is the most popular...
Fahad HFeb 13, 20192 min readAdobe Experience Manager adds features to help marketers manage assets, optimize videoobe’s Brand Portal tool, part of the Adobe Experience Manager. Adobe announced Wednesday a number of new updates to Adobe Experience...
Fahad HJan 15, 20192 min readRE/MAX rolls out new DIY video capability for agentsRE/MAX rolled out Monday a new tool for agents that creates customized video content on the spot. Though the real estate company is...
Fahad HJan 14, 20192 min readWordPress, Google team on new CMS and monetization for local news publishersThis morning, WordPress parent Automattic and Google announced Newspack. The new content management system (CMS) is “an advanced...
Fahad HJan 11, 20197 min readHere’s why you should get into the ABM gameThat’s how I’m starting to feel about ABM. It’s less about succeeding out of the gate and more about just doing it — and how our every...
Fahad HDec 18, 20182 min readIAB Tech Lab rolls out podcast measurement compliance certification programThe Interactive Advertising Bureau Technology Lab (IAB Tech Lab) officially rolled out its podcast measurement compliance certification...
Fahad HDec 4, 20183 min readWordPress to release 5.0, with its Gutenberg editor, this weekWordPress founder Matt Mullenweg announced on Monday that the latest version of the WordPress platform — 5.0, which features the...
Fahad HOct 24, 20183 min readHow marketers can produce content that keeps up with the pace of personalizationAccording to an Evergage study earlier this year, 96 percent of marketers acknowledge the power of personalization in managing customer...
Fahad HOct 23, 20182 min readSkyword merges with TrackMaven to create a content marketing platform with more insightsContent marketing platform Skyword and marketing insights platform TrackMaven announced their merger on Tuesday, saying the move will...
Fahad HJul 23, 20186 min readContent manager checklist: 10 things to do before you hit publishWith the move to online publishing, those responsibilities have increasingly fallen on the shoulders of the content manager — a hybrid...
Fahad HJun 25, 20182 min read5 Tips to Choosing Your Winning Business Domain NameBack Rub, Tokyo Tsushin Kogyo, DrivUrSelf, Research in Motion, Sound of Music. Wonder if these big brands had been as successful if they...
Fahad HMar 5, 20181 min readThe rise of voice technologies means new opportunities for podcastingWe covered the state of podcasting back in November, but with all this news about voice, I checked in with some new companies that are...
Fahad HJan 4, 20181 min readPersonalization & machine learning in 2018: From comms to contentPersonalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create...
Fahad HOct 11, 20171 min readHere’s how Marketo sees its new ContentAIThe Marketo logo How does Marketo’s recently released ContentAI differ from its previous content recommendation? Group VP Matt Zilli told...
Fahad HSep 29, 20171 min readArtificial intelligence is changing the rules of account identificationAccount-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping...
Fahad HAug 29, 20171 min readSmartling now offers predictive score on translation qualityMarketing comes in all kinds of languages, for all kinds of local markets. But, until computer-based systems came along, translation for...
