Once you start documenting your martech stack, as we at Third Door Media did earlier this year, you realize how complex and wide-ranging...

Tracking the right metrics can have dramatic impact on campaign and business outcomes. That’s no secret. Yet as any seasoned marketer...

Software giant Adobe let fly a bevy of partnership announcements at its annual Summit in Las Vegas this week, confirming tie-ups with...

In a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...

In today’s digital-first advertising world, many marketing leaders aspire to conduct marketing as a science. We speak in scientific terms...

Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...

In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace,...

Marketers buy and use audience data every day, but how segments are priced or labeled by data providers is one of the mysteries of the...

There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The...

This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade...

From Singular Marketing intelligence platform Singular has added a new capability to its platform that is designed to determine a...

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...

Measurement firm Kochava is out Friday with a method of deterministic attribution for mobile web advertising. Essentially, GM Grant Cohen...

The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity...

Join us to learn best practices that will pay dividends in the long run. Save time and money by going into your next analytics...

As the advertising industry evolves, and brands look to have more ownership of their data and measurement, big media holding companies...

Over the past couple of months, I’ve seen a sharp increase in requests for setting up cross-domain tracking for a variety of different...

Understanding your target customer is essential to crafting messaging that results in impactful campaigns. The importance of uncovering...

As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the...

In theory, Multi-Touch Attribution (MTA) sounds like a marketer’s dream come true. Since digital media leaves tracks for each message or...