Big Data Gets Bigger With The Apple Watch And The Internet Of Things
Apple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in...
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Jumpshot Scores $22 Million Series A Funding Round To Expand Analytics Platform
Jumpshot has secured a $22 million Series A financing round from Avast Software. The company says the money will be used to scale...
All-In-One Marketing Platform Percolate Raises $40 Million In Series C Financing
Marketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...
Marketing’s New Customer Nerve Center: Marketing Operations
Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing...
5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing
Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the...
Why Media Spend Is Burning A Hole In The CMO’s Pocket
Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending,...
Data Collection Of The Future: Going Beyond The Tag
The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...
Custora Raises $6.5 Million In Series A Round
Marketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding. The Y Combinator company says...
Marketo Announces Integration With Google Analytics, AdWords
Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...
Tips For Selecting The Right Predictive Intelligence Solution
“In today’s cross-channel digital world, prospects are self-educating. Seventy percent of the buyer’s journey takes place before a...
GinzaMetrics Launches Social Intelligence Suite
GinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite. The company says its new tool will...
“Heavy Martech” Usage Soars, Giving Tag Management A Big Boost
The ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...
Virool Launches eIQ, New Tool To Show Video Marketers How Audiences React In Real-Time
Virool has added a new tool called eIQ to its existing video advertising platform. The company says that eIQ will give video advertisers...
Are You Committing The 7 Sins Of Martech?
Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given the current...
Is Marketing Technology The Emperor’s New Clothes?
If marketing technology had a spirit animal, it would probably be the bunny rabbit. In 2011, there were perhaps a...
Exploring The Cutting-Edge: Predictive Marketing Analytics
Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...
When To Deploy A Tag Management Solution: 8 Scenarios
As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...
The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers
In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...
Why You Need A Marketing Technology Strategy
During a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...
Growing Marketing Technologists & The Future Of Modern Marketing
A roomful of marketing technologists were jokingly called unicorns at last month’s MarTech Conference. The marketing technology space is...
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