Versium’s visualization of a combined business and consumer predictive profile. Last month, Microsoft boosted its Dynamics 365 customer...

Data onboarding service LiveRamp is launching its biggest service expansion yet, making its identity resolution service available to...

A lab at iMotions In their never-ending quest to understand which ads work best, marketers are now going beyond asking viewers for their...

Ken Wolter / Shutterstock.com Salesforce is continuing its buying spree with today’s announcement that it is buying data management...

Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...

B2B intent data provider Bombora is today making its account-based surge data available directly through a self-service dashboard....

The Rio Olympics broke records, but not just for athletic performance or medal counts. The 17-day event was trumpeted as the most...

From the Urban Engines’ website The next major incarnation of Google Maps may be as a kind of “urban operating system.” That’s the vision...

Bokic Bojan / Shutterstock.com Einstein made his name, in part, by demonstrating a new understanding of the relationship between matter...

This 41-page MarTech Intelligence Report examines the current trends and issues in enterprise digital analytics, including omnichannel...

Enterprise SEO platforms such as Searchmetrics, Linkdex and BrightEdge are used by a large number of brands and agencies. As the...

Digital marketing is increasingly becoming a network of APIs (Application Programming Interfaces), and today Google boosted its role in...

Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...

The competitive advantage of business analytics How demand analytics impacts company performance The drivers that create customer value...

From Revuze’s site, indicating the range of data sources for product feedback Customers have an endless supply of opinions about your...

Oracle has beefed up its data chops with the launch of what it describes as the largest B2B audience data marketplace. Part of the...

Personalization is the gold standard for today’s enterprise marketing, but the challenges are now more formidable with the convergence of...

You traditionally don’t think of speed and marketing as being tightly linked. Today, speed is becoming a hot topic in marketing planning...

DialogTech makes its living by automatically identifying the advertisement that drove a phone call to a business, as well as by routing,...

In the beginning, marketing automation platforms grew other channels and tools around their core of email marketing. The basic mode...