If you’re trying to update your platform for the upcoming General Data Protection Regulation (GDPR), there’s one thing that’s very handy...

Over the last few years, analytics has grown in sophistication in a lot of ways. On the customer side, it’s changing in terms of how much...

When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device. Such a...

data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard...

Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps...

LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various...

“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently,...

A year ago this month, AdQuick launched one of the first self-service platforms for outdoor ad inventory, including static displays as...

They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites. A new Wave...

Janrain is asking Gigya’s customers to jump ship. The two companies have been key competitors in the space of cloud-based customer...

Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...

Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...

Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...

Last fall, Optimizely announced it was moving beyond its previous role as an A/B testing company for web and mobile and would henceforth...

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the...

Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is...

In October of last year, Salesforce acquired data management platform (DMP) Krux. This week, the marketing software giant announced the...

It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content...