
CMO audit series, Part 6: Analytics
Over the last few years, analytics has grown in sophistication in a lot of ways. On the customer side, it’s changing in terms of how much...

Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises
When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device. Such a...

5 best practices for transforming the customer journey through analytics
data-driven age, marketers can no longer afford to be analytics-agnostic. Without analytical sensibility, data-driven insights are hard...

Taplytics now supports OTT TV app testing
Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps...

Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem
LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various...

Media Trust CEO: Most of what happens on your web site is not controlled by you
“Most companies are still afraid of everyone’s web site but their own.” In other words, Media Trust CEO Chris Olson told me recently,...

AdQuick adds tools to measure impact from outdoor ad campaigns
A year ago this month, AdQuick launched one of the first self-service platforms for outdoor ad inventory, including static displays as...

Forrester Wave report on web analytics: Adobe, AT Internet score top rank
They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites. A new Wave...

Janrain to Gigya customers: Come aboard
Janrain is asking Gigya’s customers to jump ship. The two companies have been key competitors in the space of cloud-based customer...

Openprise becomes GDPR-compliant
Openprise makes its living by helping businesses manage data, such as onboarding and cleansing data that has been received from multiple...

Amex and Acxiom create a prediction engine based on purchase data
American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...

Infutor launches a propensity marketplace of consumers interested in buying cars
Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...

Segment launches Personas to capture its ecosystem data into customer profiles
Segment.io began in 2012 as a data switchboard for business applications. Instead of configuring data exchange between each of your tools...

The disruption of attribution is coming
Attribution, hold onto your metaphorical hat. For years, the art of determining which marketing effort led to a sale has been performed...

Optimizely suits up for battle with Adobe Target
Last fall, Optimizely announced it was moving beyond its previous role as an A/B testing company for web and mobile and would henceforth...

New Gartner report spotlights analytics tools that map customer data across channels
As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the...

Barometric launches a free tool to spot fraudulent web traffic
Attribution and ad-tracking platform Barometric has released a free tool so that web publishers can identify fraudulent traffic. This is...

Salesforce opens up its second-party data marketplace
In October of last year, Salesforce acquired data management platform (DMP) Krux. This week, the marketing software giant announced the...

Taboola adds a third-party data marketplace
It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content...