Last summer, Tobii Pro announced an integration between its eye-tracking tech and the HTC Vive headset. This allowed eye-tracking...

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot...

Your medical and health history may become more than just a blueprint for your doctor’s actions, if a new partnership succeeds. Nebula...

When clouds take over, all the weather patterns change. That’s the clear subtext in the trends mapped out in this year’s version of the...

For marketers, the biggest issue with third-party data is quality. Usually, the only way to test the quality is to run a campaign and see...

Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

If you come back in the next world as a kind of data, try to avoid coming back as third-party data. That’s because third-party data —...

GDPR), goes into effect at the end of this week (May 25, 2018). Under the regulation, all businesses that handle personal data about EU...

The Interactive Advertising Bureau (IAB) Tech Lab is out today with a new framework for minimum disclosure requirements for data sellers....

The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...

Seems like a no-brainer: People own their own personal data. Or do they? Once a person shares their data, ownership becomes much murkier....

To become compliant, companies are hiring data privacy officers, auditing processes and in some cases, pulling out of Europe altogether....

The good news is that we have the ability to measure everything. The bad news is that we have the ability to measure everything. Whether...

Content discovery platform Outbrain is boosting its brand safety, with its recent announcement of a partnership with ad-quality...

Dialpad, a business communications services firm whose products include business conference provider UberConference, announced this week...

PulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...

If you read these pages regularly, you know that the General Data Protection Regulation (GDPR), a European law that governs the handling...

Big Data has given way to Deep Data Once companies realized that the data that they collected for their own entities could provide value...

Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that...

As those hulking static billboards have been replaced by bright and frequently changing digital signage, the out-of-home (OOH) market has...