The best helper is the one who knows what you’re looking for before you ask. That’s the idea behind Adobe’s new Virtual Analyst in its...

Segment’s visualization of its product stack Segment took another step Thursday toward becoming the data steward for brands using...

Radius’ depiction of multiple data sources for its new customer data platform, Unify. Radius, which has been a provider of predictive...

called for updates to federal data privacy legislation on Tuesday. Updates at the federal level could potentially overide the newly...

But despite its promise, less than half (38 percent) of the 250 U.S. businesses surveyed for Dun & Bradstreet’s Sixth Annual B2B...

In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...

GDPR is a sweeping set of new data privacy rules that govern the handling of EU members’ data no matter where it occurs. Companies found...

Online survey platform SurveyMonkey filed to go public last week, asking for the ticker symbol SVMK. Founded in 1999, the company lets...

reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in...

A graph in Jumpshot’s new public site shows other major retailers are not shut out of certain Amazon-dominant categories. San...

Last summer, eye-tracking research firm Tobii announced that it could track user’s gazes inside VR environments. Now, the Sweden-based...

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research...

Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual...

Cision says its recently announced acquisition of Berlin-based visual content performance platform ShareIQ provides it with the...

But what is the US doing about data privacy on its own turf? And what do marketers think about those efforts? The Department of Commerce...

For much of this century, marketing software vendors have promised “a single view of the customer” or “a single source of truth.” So, why...

Customer data platforms (CDPs), where all customer-related data is centralized, are a booming category. But, although CDPs can include...

Started in Paris five years ago, the TV Time tracking app lets viewers find when their favorite syndicated, episodic TV show is on cable,...

As ads evolve into mini-applications, analytics that capture the new kinds of data they capture will similarly evolve. This week, in-app...

Illustration of external services by Namogoo There’s a hidden problem with managing personal data. It’s that the keepers of the data...