Marketing from silos doesn’t even work for farmers. Like the rest of us, they are likely searching for a unified solution to pull...

Apple’s debut of the Apple Watch stirred not just enthusiasm, but a bone fide firestorm, with pre-orders reaching nearly a million in...

Jumpshot has secured a $22 million Series A financing round from Avast Software. The company says the money will be used to scale...

Marketing technology firm, Percolate, announced it raised c$40 million in Series C financing, bringing the start-up’s total venture...

Previously, marketing operations was the “island of misfit toys,” as described by Sirius Decisions’ Craig Moore at the Marketing...

Account-based marketing — the practice of marketing to an individual or prospect as an audience of one — is gaining efficacy with the...

Photo by LendingMemo and used here via the Creative Commons license. With all the buzz around marketing technology (martech) spending,...

The U.S. Federal Communications Commission last month released its long-awaited rules for Net neutrality, which reclassify broadband...

Marketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding. The Y Combinator company says...

Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement...

“In today’s cross-channel digital world, prospects are self-educating. Seventy percent of the buyer’s journey takes place before a...

GinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite. The company says its new tool will...

The ROI of Tag Management, 2015 Edition,” (registration required) there is clearly an explosion in the development and use of marketing...

Virool has added a new tool called eIQ to its existing video advertising platform. The company says that eIQ will give video advertisers...

Are you the master of your martech domain? Many of today’s marketers might be hesitant to respond in the affirmative, given the current...

If marketing technology had a spirit animal, it would probably be the bunny rabbit. In 2011, there were perhaps a...

Predictive analytics is not new. At least the concept has been around for years. Marketers have historically tried to use past...

As you shore up your digital marketing plans for 2015, there are likely many technologies you’re thinking about deploying to generate...

In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time and help...

During a recent onsite visit in San Francisco, I asked the CMO for a major tech company how many separate marketing technologies her...