Data onboarding is one of those many processes in digital marketing that is, essentially, a black box. To help shed light into this...

I’ve written a lot about thinking beyond the download and instead focusing on mobile app engagement. I’m a big believer in finding ways...

Commerce Signals and PlaceIQ today announced a partnership that will deliver in-store sales data to PlaceIQ customers (agencies and...

You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of...

This week, the six-year-old iQ Media announced the launch of a new TV search platform that automatically finds still or moving imagery of...

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this...

Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing...

One thing is for sure: there’s no shortage of data in today’s world of marketing. And where there’s data, there’s often analysis. But if...

Virtually every marketing vendor brags about providing “a 360-degree view of the customer,” “a single source of truth” about the customer...

The battle for the consumer’s share of mind and wallet gets more complex every day. And to win, companies are looking to transform their...

The Federal Communications Commission (FCC)’s decision late last week about the use of consumer data by Net providers may only be the...

The news, which was heralded last week as a big win for online consumer privacy, is that the Federal Communications Commission (FCC) has...

With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens...

Marketing attribution continues to provoke many discussions, theories and debates these days. As stated in the intro to Christi Olson’s...

These days, it’s hard to find a digital marketer who isn’t swimming in data. To help marketers keep their head above water, content...

Innovation is martech’s currency — and it requires constant change. Keeping up with all the latest tools to make your brand compelling so...

While brand marketers have increasingly been using location data as part of their targeting and attribution toolset, business...

In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how to stop focusing on...

Where you are, what you buy and your age. These are the kinds of attributes that digital marketers commonly employ for targeting....

DialogTech has integrated with LiveRamp as part of a new call data and attribution offering for display ads. The product is intended to...