Fahad HFeb 7, 20171 min readAn introduction to streaming analytics for marketing and customer engagementBig data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs....
Fahad HFeb 7, 20171 min readLiveRamp adds third-party data to its cross-channel identity serviceLast October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands...
Fahad HFeb 6, 20171 min readIBM’s Watson joins H&R Block to explain taxes to humansIBM’s logo for Watson IBM’s Watson — the cognitive computing platform that refuses to be pigeonholed — is now donning a green eyeshade....
Fahad HFeb 3, 20171 min readSolving a marketer’s top 3 segmentation dilemmasMarketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....
Fahad HFeb 3, 20171 min readHitwise now updates its audience tracking hourlyIn December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing...
Fahad HFeb 3, 20171 min readTru Optik, Kantar Millward Brown can now track real-world purchases by individuals to OTT TV adsLet’s say you’re watching “This Is Us” through NBC Now, the OTT outlet for the network, on your connected TV through a streaming TV Roku...
Fahad HFeb 1, 20171 min readStudy: Your anonymous web browsing isn’t as anonymous as you thinkData privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s...
Fahad HJan 24, 20171 min readZvelo releases ‘first free bot detection service’Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...
Fahad HJan 12, 20171 min readDun & Bradstreet buys Avention so its data can become real-time triggersDun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and...
Fahad HJan 9, 20171 min readData privacy: Picking the lock on Pandora’s box“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...
Fahad HJan 9, 20171 min readAcxiom launches Audience Cloud for unified generation of audience segments and targetingAcxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based...
Fahad HDec 27, 20161 min readReport: Personal health data should be off-limits to common marketing practicesFrom the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition....
Fahad HDec 27, 20161 min readSisense lets you ask for analytics by voice — or by checking the color of your desk lampA desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue...
Fahad HDec 23, 20162 min readCross-device ad tech: How to vet potential partners providing this critical stack elementBuilding, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...
Fahad HDec 21, 20162 min readThe power of data ownership: Getting it right in 2017Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...
Fahad HDec 16, 20161 min readSalesforce moves beyond first-party data with Krux integrationIn October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the...
Fahad HDec 12, 20161 min readForget big data: Why thinking small can help marketers see the futureNo one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...
Fahad HDec 9, 20161 min readInvoca embeds IBM’s Watson so call centers can better understand their customersIBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a...
Fahad HDec 8, 20161 min readCompare 9 leading predictive marketing analytics vendors in this Marketing Land reportThis report includes: in-depth analysis of platform capabilities and features. profiles of 13 leading vendors. profiles of 4 enterprise...
Fahad HDec 6, 20161 min readLotame launches what it calls ‘first TV data management platform’In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...
