Big data strategies support customer segmentation, user trends, pricing analysis, campaign results and other critical marketing needs....

Last October, data onboarding service LiveRamp launched IdentityLink, making its internal identity resolution service available to brands...

IBM’s logo for Watson IBM’s Watson — the cognitive computing platform that refuses to be pigeonholed — is now donning a green eyeshade....

Marketing automation tools empower marketers to create high-return campaigns that have a specific message based on a prospect’s needs....

In December of 2015, digital marketing platform Connexity — formerly known as the comparison shopping site Shopzilla — bought marketing...

Let’s say you’re watching “This Is Us” through NBC Now, the OTT outlet for the network, on your connected TV through a streaming TV Roku...

Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine a user’s...

Zvelo, a Denver-area firm whose services include content categorization and malicious detection data, has launched what it describes as...

Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and...

“This complaint concerns toys that spy.” That’s the stark opening sentence of a Federal Trade Commission complaint that a collection of...

Acxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based...

From the cover of the report Personal wearables that track health data can boost your exercise routine or monitor a medical condition....

A desk set up for Sisense Everywhere, with Amazon Alexa and a multi-colored connected lamp. Want to find out how last year’s revenue...

Building, selecting, integrating and managing the right tech is the first step in understanding and interfacing with consumers. At best,...

Industry forecasts for marketing technology in 2017 will come fast and furious with the year’s end. But as we look ahead, a persistent...

In October, Salesforce announced it was buying data management platform (DMP) Krux. This week, the CRM/marketing giant unveiled the...

No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...

IBM’s Watson supercomputing service is adding yet another job skill to his resume. This week, Invoca announced that it will offer a...

This report includes: in-depth analysis of platform capabilities and features. profiles of 13 leading vendors. profiles of 4 enterprise...

In March, data management platform (DMP) Lotame announced Smart TV Audiences, where it partnered with an unnamed smart TV maker to get...