Invoca embeds IBM’s Watson so call centers can better understand their customers

IBM’s Watson supercomputing service is adding yet another job skill to his resume.

This week, Invoca announced that it will offer a version of its call intelligence platform that embeds Watson’s cognitive computing capability, via the Watson Speech to Text API.

The companies said this is Watson’s first job in marketing-focused call intelligence, and it represents yet another instance of artificial intelligence becoming interwoven with marketing tools.

[Read the full article on MarTech Today.]