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Writer's pictureFahad H

Invoca embeds IBM’s Watson so call centers can better understand their customers

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IBM’s Watson supercomputing service is adding yet another job skill to his resume.

This week, Invoca announced that it will offer a version of its call intelligence platform that embeds Watson’s cognitive computing capability, via the Watson Speech to Text API.

The companies said this is Watson’s first job in marketing-focused call intelligence, and it represents yet another instance of artificial intelligence becoming interwoven with marketing tools.

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