By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by...

Customer interactions create a lot of data, and a lot of tools track that data. To help evaluate those tools and organize the kinds of...

Every brand wants to tell a story. But a new narrative analytics platform has launched to help brands figure out the stories that are...

Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple...

Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...

Signal (formerly BrightTag) has offered an identity solution that helped brands track its logged-in customers across browsers and...

Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...

Privacy is a complex issue, and opinions on the subject often depend on the perspective it is viewed from. I’m a passionate privacy...

IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...

In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...

If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being...

Customer success platform Totango is the latest vendor to offer a bot as a conversational interface to data. This week, the San Mateo,...

It’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...

Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...

As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer...

Until six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...

With many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in...

There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...

For most of this planet, Area 51 is known as a place where engineers may be unraveling some out-of-this-world technological secrets. For...

Step by step, Over-The-Top (OTT) television is becoming a full citizen of the marketing ecosystem. The latest step was announced this...