What the GDPR means for your business
By now, most companies who do any business in the EU are aware of the General Data Protection Regulation (GDPR), which was approved by...
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The first Forrester Wave on Digital Intelligence tools tackles customer interaction
Customer interactions create a lot of data, and a lot of tools track that data. To help evaluate those tools and organize the kinds of...
Protagonist’s new platform finds the stories told about brands
Every brand wants to tell a story. But a new narrative analytics platform has launched to help brands figure out the stories that are...
6 reasons why building your own customer data asset is a recipe for marketing success
Customer data. It’s a brand’s special sauce. But right now, there are too many chefs in the kitchen. Marketers are working with multiple...
Absolutdata launches an AI-based decision-making platform
Analytics firm Absolutdata is evolving from a provider of predictive and evaluative marketing tools to a platform for decision-making. In...
Signal expands its identity solution beyond a brand’s own properties
Signal (formerly BrightTag) has offered an identity solution that helped brands track its logged-in customers across browsers and...
Through Affinity Solutions, brands can now target the purchase histories of customers from 4000 bank
Affinity Solutions has made its living for nearly two decades by providing loyalty programs to credit and debit card holders through...
What is the GDPR, and why should martech care?
Privacy is a complex issue, and opinions on the subject often depend on the perspective it is viewed from. I’m a passionate privacy...
Salesforce explains why, when it has Einstein, it needs Watson’s intelligence
IBM’s logo for Watson The artificial intelligence namesakes for Einstein and IBM CEO Thomas Watson are getting together. IBM’s Watson...
Assessing the maturity of your organization’s messaging program
In the digital marketing world, the concept of messaging largely revolves around email, SMS and push. And no matter how far we’ve come in...
Using AMP? A known bug is probably screwing up your Google Analytics
If you are using the Google-backed Accelerated Mobile Pages, there appears to be an excellent chance that those AMP pages are not being...
Totango rolls out first chatbot for customer success
Customer success platform Totango is the latest vendor to offer a bot as a conversational interface to data. This week, the San Mateo,...
Why martech data should drive ad tech
It’s not a shock to say that chief marketing officers (CMOs) today are likely spending significant time on tech solutions management...
Tru Optik now allows identified customer data for OTT TV ad targeting, through LiveRamp
Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...
Marketers, think outside the list
As marketing evolves, it’s imperative that business leaders and marketers constantly assess their approaches and rethink their customer...
Why machine learning is critical to multi-touch attribution
Until six or seven years ago, econometric models offered the best way to measure multi-touch attribution. These methodologies, like MMM...
Nielsen’s ‘Digital in TV Ratings’ wins MRC accreditation
With many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in...
Kiss your personas goodbye (and say hello, AI)!
There’s a great cartoon by Tom Fishburne that cuts right to the quick. A marketer is detailing “Al,” a targeted buyer persona:...
AOL’s Area 51 incubator releases first prototype — a bot for its ad tech data
For most of this planet, Area 51 is known as a place where engineers may be unraveling some out-of-this-world technological secrets. For...
mParticle announces single SDK for OTT streaming TV apps on Roku
Step by step, Over-The-Top (OTT) television is becoming a full citizen of the marketing ecosystem. The latest step was announced this...
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