Fahad HSep 27, 20171 min readHow SAP’s purchase of Gigya could change the identity management landscapeThe announcement earlier this week by enterprise software firm SAP that it is acquiring identity management platform Gigya could...
Fahad HSep 15, 20171 min readAmperity emerges from stealth with a muscular CDPThe Customer Data Platform (CDP) is steadily gaining traction as a way to centralize all customer data into a “gold master,” with other...
Fahad HSep 14, 20171 min readTobii Pro employs its eye-trackers to find out what attracts attention in a car showroomWhen potential buyers go into a car showroom, car brands have 20-second windows of attention to make the sale. That’s one of the...
Fahad HSep 14, 20171 min readWith an eye toward GDPR, The Media Trust sets up ‘first vendor network’ to fix the NetWhen it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites...
Fahad HSep 7, 20171 min readDemandJump releases Traffic Cloud platform to track origins of your — and your competitors’ &#Marketing analytics platform DemandJump is releasing this week its first product, an artificial intelligence-powered platform that tracks...
Fahad HSep 6, 20172 min readGoogle Data Studio adds third-party data connectors from Supermetrics and othersGoogle Data Studio, Google’s free tool for creating visual reporting dashboards, natively connects to other Google products such as...
Fahad HSep 1, 20173 min readThe 5-step approach to becoming an analytical marketerBuyer personas — no longer built in the “set it and forget” way — are constantly evolving to better understand consumer behaviors....
Fahad HAug 31, 20172 min readWhy real-time attribution is (mostly) irrelevant, and what to do insteadThe allure of real-time makes sense. We operate in real time these days, at work and at home, answering calls and emails as they come in,...
Fahad HAug 31, 20172 min readLookalike modeling breathing new life into old channelsWhat is new is the dazzling variety of ways in which digital marketers are deploying lookalike modeling techniques to enhance the return...
Fahad HAug 23, 20173 min readThe one martech metric that really matters: Customer lifetime valueWhat is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to...
Fahad HAug 18, 20171 min readTaykey unveils free version of its real-time audience data tool for interest targetingThis week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as...
Fahad HAug 17, 20173 min read3 ways intent data is getting better for B2B marketersBut quickly, B2B marketers realized that Big Data wasn’t an end in itself, but a means to accomplishing things. Flash forward to 2017:...
Fahad HAug 15, 20173 min read5 ways to ramp up your digital media measurementGartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing...
Fahad HAug 14, 20171 min readOpenprise moves into third-party data with launch of Data MarketplaceOpenprise’s business has been focused on the automation of loading, cleaning up and helping to manage first-party data for clients....
Fahad HAug 9, 20172 min read3 ways to tap into AI to get more resultsBig data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling,...
Fahad HAug 9, 20171 min readDemandbase boosts its B2B early warning systemMetaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...
Fahad HAug 7, 20171 min readAdbrain ups the ante on cross-device identitySince many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the...
Fahad HAug 2, 20173 min readThe impact of GDPR on marketing technology and cybersecurityBeginning on May 25, 2018, the General Data Protection Regulation (GDPR) will place responsibility for honoring those rights in the hands...
Fahad HJul 31, 20171 min readAre neural networks the next marketing creatives?If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...
Fahad HJul 28, 20171 min readCustomer data platform Segment adds Looker Source to define audiences from multiple toolsA visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that...
