Video ad platform Pixability is out with a new self-service integrated platform for YouTube, Facebook and Instagram. The Boston-based...

LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance,...

They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...

You may not realize it, but your mobile phone — a quiet passenger in your car — can be watching how you drive. That’s the idea behind...

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...

threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...

A digital billboard in London’s Canary Wharf A variety of recent campaigns have employed digital billboards to show imagery in response...

What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...

Near-field communication (NFC) is just what it sounds like: transactional communication between two electronic devices in close proximity...

Can an advertiser serve up advertisements across channels that truly target the consumer? With an identity graph that the company says...

With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer...

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...

In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...

Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of...

Graphic from Adjust Fraudulent reporting of app installs is one of the most common mobile-specific issues that confront marketers. Ad...

Having analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...

It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...

The Interactive Advertising Bureau (IAB) Tech Lab is out with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed...

Self-service ad platform SteelHouse announced this week that it is adding Connected TV (CTV) to its advertising capabilities, marking...

The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent...