The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent...

In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...

Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...

If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...

A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...

Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory...

Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had...

Step by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership...

A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...

The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace....

You may still be thinking of billboards as big, static signs. If so, time to reboot that vision, because they are becoming giant screens...

New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the...

Agencies are cockroaches.” They’ll always find a way to survive. Surviving the current challenges will force media agencies to become...

How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...

A screen from the End Card for “War for the Planet of the Apes” Tapjoy specializes in rewarded ads in mobile apps, such as when a gamer...

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...

The struggle over ad viewability has been compounded by the different kinds of data available. To help remove that variable about ad...

In January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP,...

This week, a Boston-based company reached its $15 million funding goal to develop a blockchain-assisted platform to store user profiles...