How agencies are adapting to continued pressures on their business model
The modern advertising agency is dead. Long live the modern advertising agency. Agencies are effectively mercenaries, independent...
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Ad consortium based around LiveRamp’s IdentityLink boosts membership
In May, data onboarder LiveRamp announced the launch of an open digital ad consortium that would utilize a single cookie linked back to...
MetaX sets up Ads.txt Plus as an application on its blockchain-based adChain
Step by step, the Interactive Advertising Bureau’s (IAB) ads.txt initiative is being utilized by publishers. The idea is that this text...
DeepIntent decides to take on the Russian ad army
If you’re a Russian disinformation agent planning to disrupt next year’s federal election with fake political ads, at least one...
Here’s a case of huge inventory fraud that ads.txt could vanquish
A recently discovered inventory fraud is a massive lesson in why publishers should adopt the Interactive Advertising Bureau’s (IAB)...
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a...
Amobee launches an Inventory Accountability Program
Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory...
Receptiv launches first mobile web video ad format built for user experience standards
Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had...
AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP
Step by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership...
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...
Vistar launches private marketplace for Digital Out-of-Home
The Digital Out-of-Home (DOOH) market is heating up. And, to keep up, DOOH ad platform Vistar Media has launched a private marketplace....
Audi campaign on UK digital billboards tracks traffic and weather
You may still be thinking of billboards as big, static signs. If so, time to reboot that vision, because they are becoming giant screens...
Kochava expands into blockchain for ad insertion orders
New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the...
Increasing expectations will alter the media agency’s paradigm — and brands will feel th
Agencies are cockroaches.” They’ll always find a way to survive. Surviving the current challenges will force media agencies to become...
Socialbakers unveils a ‘near real-time’ social ad benchmark
How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is...
Tapjoy adds interactive End Cards after its rewarded video ads
A screen from the End Card for “War for the Planet of the Apes” Tapjoy specializes in rewarded ads in mobile apps, such as when a gamer...
Adobe Ad Cloud’s first app lets marketers manage ad campaigns
Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...
IAB Tech Lab issues first software: A universal SDK for viewability
The struggle over ad viewability has been compounded by the different kinds of data available. To help remove that variable about ad...
Adelphic adds digital-out-of-home to its repertoire
In January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP,...
This startup used blockchain to raise $15 million for a blockchain-based ad network that pays users
This week, a Boston-based company reached its $15 million funding goal to develop a blockchain-assisted platform to store user profiles...
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