San Francisco-based marketing platform Gravity4 has scooped up native retargeting firm Trigitt, also headquartered in San Francisco with...

Device fingerprinting is the latest target in the EU’s effort to protect user privacy online. The pan-European Article 29 Working Group...

The company said of the Perfect Audience purchase: With the acquisition, Marin Software expands its cross-channel capabilities, adding...

The inclusion of “thermostats” in that list struck a chord and has likely ruffled the feathers of Nest owners (and possibly the Nest...

Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for...

across a suite of networks including Google, Bing, LinkedIn and Facebook  simultaneously and plug into a number of advertising tools...

Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media...

“We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums,...

Adap.tv’s programmatic ad platform facilitates real-time bidding as well as premium upfront and spot buys. The platform also works across...

FBX, which only officially launched last September, allows advertisers to target ads to site visitors when they are on Facebook. Triggit...