The marketing holy grail of “right person, right message, right place, right time” has never been closer to becoming a reality. So why,...

Digital marketing platform Connexity today announced it has added two more major resources in its effort to evolve beyond its former life...

Last month, customer data management service Zeta Interactive announced it had purchased the customer relationship marketing division of...

At first glance, information solutions provider IDI’s purchase this week of customer acquisition/ad platform Fluent seems like just...

From the Lucid website Let’s say you launch a digital ad campaign targeted at fathers, aged 25 to 35, who make over $100,000. How do you...

From Sift Science When it comes to user fraud, marketers should push for machine learning systems to replace rule-based ones. That’s the...

From the White Ops website A new study, out today, finds that video ads with bot-blocking had 22 percent more brand engagement. The white...

You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field...

Affiliate marketing network Skimlinks is adding “data provider” to its resume. And it’s getting publishers into the act. Today, the...

Several ad creative variations on RevJet, with heat maps showing most clicked areas Startup RevJet wants digital ads to engage in a...

Bloomua / Shutterstock.com More alarming news on the advertising fraud front. A new study raises questions about the reliability of the...

A new study found large gaps in the numbers of respondents who said they use programmatic (67 percent) compared to the number who say...

Photo by Flickr user David Goehring Ever since the days of Rockefeller and Carnegie, the idea of a large company acquiring a smaller one...

announced its recently-launched DSP has added access to video advertising inventory through several ad exchanges and...

SourceKnowledge has announced its new, performance-based programmatic video ad platform called Engage. The new platform, SourceKnowledge...

Just like Google, Facebook faces a wave of investigations and potential sanctions across Europe for its privacy policies. A series of...

Google still ranks as the 800-pound gorilla on the advertising block, but if new usage data is any indication, it may be seeing stiffer...

If you are like me and keep a close eye on all things related to the future of digital media, then you may remember a conversation from...

As a working understanding of data management has become an integral aspect of of digital marketing, particularly with the growth of...

Ad technology firm, Rubicon Project, announced Wednesday that it is buying intent-marketing start-up Chango for about $122 million. This...