The Tech Lab at the Interactive Advertising Bureau (IAB) has made its first acquisition for a new Tool Repository. The Lab announced late...

As the year progressed, two key themes continued to drive the conversation throughout the industry: trust and transparency. Where would...

Marketers have run psychological profiles on consumers for quite a while, but they take time and money to do well. Now, IBM’s Watson...

From Adobe Adobe Primetime took a major evolutionary step today toward the programmatic- and audience-based future of ads on multi-screen...

Bombora makes its living by tracking what products B2B users research on the web, and then it provides data so others can market to those...

Twin Design / Shutterstock.com Amazon made two announcements last week to grow its adtech business and make its shoppers’ data available...

This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad blocking users. But, in preparing...

Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s...

Step by step, out-of-home (OOH) advertising is becoming just another kind of online inventory. This week, New York City-based Vistar...

A still image from a video on the WhatRunsWhere site Santa Monica, California-based Pathmatics allows enterprises to monitor their...

With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are...

What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how...

There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National...

If you’ve noticed that more and more billboards have essentially become giant TV screens, then you’re watching the out-of-home (OOH)...

Adobe is boosting its commitment to multi-platform video ads with its announcement yesterday that it has agreed to buy programmatic video...

A haptic rumbling video ad for a movie about ex-agent Jason Bourne. San Jose, California-based Immersion has launched its Haptic Ad...

Replaceable. How many of you hear that word in the back of your mind when you read the term “artificial intelligence,” in reference to...

The Weather Company’s visualization of its app users’ daily patterns The Weather Company has taken another step toward predicting much...

Bazaarvoice’s visualization of its network. For more than 5000 brands, Bazaarvoice’s cloud-based software allows visitors to rate or...

A mid-air pickup of Dunkin Donuts coffee in a 360-degree video. From the IAB report. As reality becomes virtual, augmented and spherical,...