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MarTech Landscape: What are VAST and VPAID?

“I need more acronyms in my life,” said no digital marketer ever. And, in the sea of initials in which marketers swim, two acronyms often...

MAdTech: The marketers’ view

The modern landscape of media, advertising and technology — “MAdTech” — has become increasingly muddled. The means by which marketers...

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