Advertisers now have a proven reason to make you smile. That’s the basic takeaway from a new study by emotion tracking firm Realeyes and...

In the world of digital advertising, header bidding hit superstar status in the last year or so. But a new report from New York...

The media storm around ad blocking may appear to have subsided somewhat, but the obstruction this phenomenon has implanted in the online...

Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website? That’s the idea behind...

From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...

The company formerly known as Shine has sunsetted its name, leaving behind a Rainbow. And it’s not in the business of blocking ads at a...

In late January, Amazon made the announcement that they are looking into how to monetize their Echo and Dot smart home devices through...

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was...

“I need more acronyms in my life,” said no digital marketer ever. And, in the sea of initials in which marketers swim, two acronyms often...

Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The...

In their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform...

Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among...

Adblade provides some of those “you might also be interested in this” sections at the bottom of many online articles. Like competitors...

Bots are growing up. This week, one of their kind becomes the first to premiere a Super Bowl ad. The 60 second ad — a whirlwind comic...

The modern landscape of media, advertising and technology — “MAdTech” — has become increasingly muddled. The means by which marketers...

The New Year is a great opportunity to reflect on progress and challenges from the previous year and prepare for what’s ahead. Even with...

Purchased by Time, Inc. last February, ad tech company and Myspace-owner Viant has been focused on developing a people-based platform...

Ad platform SteelHouse is out with a unique offer that, in any industry other than digital advertising, would be laughable. It is now...

The latest ad fraud scandal to hit the digital advertising world has been exposed, and its name is Methbot. A Russia-based botnet with...

“The right consumer at the right time at the right place.” That familiar mantra is exactly what marketers should be aiming for… right?...