top of page
Writer's pictureFahad H

Going beyond ‘right consumer, right time, right place’

arrow_target_224717830-ss-1920

“The right consumer at the right time at the right place.”

That familiar mantra is exactly what marketers should be aiming for… right?

Yes, of course, in a broad sense. But in an ever-evolving advertising landscape increasingly dominated by programmatic, the “three rights” are overly simplistic. Arguably dangerously simplistic, particularly in a mobile-first advertising environment.

Let’s break it down….

0 views0 comments

Comentários


bottom of page