Is your demand-side platform real or fake?
I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...
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Cedato offers Video Tech Stack for Publishers
Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...
Watson helps AdYouLike screen content for native ads
IBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...
CommuteStream now offers native ads for dozens of transit apps around the US
For a marketer, the daily commute of a passenger on public transportation is an ideal targeting time. The passenger travels the same...
Watson mans the first cognitive ad for cars
This week, Watson is adding to his repertoire of cognitive ads on Weather.com, with the announcement of the first one for the auto...
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand
Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those views take place in a brand-safe...
The adChain blockchain launches to rescue ad tech
Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...
CMO audit series, Part 3: Media channels (it’s not what you think)
There is a big difference, though, in small iterative changes in our industry and giant shifts that completely change the game for...
Not your father’s billboards: Interactive out-of-home is coming of age
It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within...
Stop calling ‘ad tech’ advertising
Plain and simple: advertising technology is not advertising. It may contain the root word “ad,” but the realities of the current ad tech...
What can legacy media teach us about programmatic’s future?
In 2012, when Newsweek announced that they were going to scrap their print edition and go all digital, it felt like the culmination of an...
4 lessons from a decade of ad tech disruption
Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...
How to cut through cross-channel noise using intent-driven personalization
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...
NinthDecimal adds native ads to its location-based repertoire
This week, location-based marketing platform NinthDecimal is making native ads available through its services. The San Francisco-based...
Innovid teams with Tapad to target video ads at users across devices
Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership...
Sticky now tracks eyes and emotions to guide your ad campaign
What Sticky’s software sees through panel members’ webcams. Brands can now get a Sticky AdVantage over their competitors, thanks to a new...
Ad tech providers are watching closely as Google fights concerns over YouTube brand safety
Kaspars Grinvalds / Shutterstock.com As one of the 800-pound gorillas in ad tech, Google’s actions to assure brand safety on YouTube...
Countering header bidding, Google drops its ‘last look’ advantage
Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...
IBM’s Watson helps turbocharge Rocket Fuel with more brainpower
IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...
Taboola & The Trade Desk now offer a single interface for native ads, video ads
Content discovery service Taboola took another step this week toward making video ads a regular member of its family, announcing that it...
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