I previously covered why marketers should demand transparency from their partners. Transparency is an unstoppable force because it roots...

Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among...

IBM’s logo for Watson IBM’s Watson supercomputer is now prescreening content for native ads. The supercomputer’s newest job is to assist...

For a marketer, the daily commute of a passenger on public transportation is an ideal targeting time. The passenger travels the same...

This week, Watson is adding to his repertoire of cognitive ads on Weather.com, with the announcement of the first one for the auto...

Photo © Bloomicon / Shutterstock.com So your ad drove a million views — cool. Now, did all those views take place in a brand-safe...

Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...

There is a big difference, though, in small iterative changes in our industry and giant shifts that completely change the game for...

It’s not just that billboards — those static and fading printed signs along highways — have evolved into digital displays within...

Plain and simple: advertising technology is not advertising. It may contain the root word “ad,” but the realities of the current ad tech...

In 2012, when Newsweek announced that they were going to scrap their print edition and go all digital, it felt like the culmination of an...

Since the first RTB ad was placed in 2010, our industry’s story has been one of rapid, often painful evolution. Alongside the...

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

This week, location-based marketing platform NinthDecimal is making native ads available through its services. The San Francisco-based...

Video marketing platform Innovid is now able to deliver video ads to the same user across their devices, thanks to a partnership...

What Sticky’s software sees through panel members’ webcams. Brands can now get a Sticky AdVantage over their competitors, thanks to a new...

Kaspars Grinvalds / Shutterstock.com As one of the 800-pound gorillas in ad tech, Google’s actions to assure brand safety on YouTube...

Google may have taken away header bidding’s best reason for being. The increasingly popular practice of header bidding arose largely...

IBM’s logo for Watson The predictive marketing platform Rocket Fuel began in 2008 as a demand-side ad-buying platform, with artificial...

Content discovery service Taboola took another step this week toward making video ads a regular member of its family, announcing that it...