Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because...

I’m always on the lookout for interesting tips, tricks and strategies that marketing managers and business owners can use to improve...

I’m sure you’ve heard the saying, “You need to spend money to make money.” But for small and medium-sized businesses (SMBs), this is a...

When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling...

I have just managed to find my first live example of the next step for the advanced verification beta test for locksmiths and plumbers in...

A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most...

There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage...

According to a recently released white paper by the Local Search Association (LSA) on co-op advertising programs, titled, “Breaking...

During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization...

In the local SEO community, Google’s recent Possum update was a very big deal. To those of us who regularly track the search results for...

Marketing Land’s all new “Enterprise Local Marketing Automation Platforms” examines the market for local marketing automation platforms...

Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a...

Local business networking site Alignable is collecting net promoter score (NPS) data on a wide range of companies serving the small...

SEO and content marketing can be tough for small businesses. Creating content that answers the frequently asked questions in your...

Getting a local business to rank high on Google’s search engine results pages (SERPs) used to be as easy as having a website, getting...

Paying to have your location data directly managed on tier-two directories is like buying Twitter followers: you might think you’re...

The consumer path to purchase has become increasingly complex, with multiple channels and devices playing a role in influencing buying...

Brands and marketers make lots of assumptions about their customers, about who they are, about the distance they’ll travel to buy the...

Ffooter / Shutterstock.com It’s that time of year again. The air becomes crisp, the crack of the bat fills the stadium, the crowd...

Placecast is bringing location intelligence to native advertising to improve relevance and performance. The company also announced last...