Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their digital campaigns on in-store sales....

Specifically, a Capital One survey of 400 small businesses  — its Fall 2016 Small Business Barometer Survey — found that only 56 percent...

For some reason, more than ever before, it seems like most business owners (and many marketers) are equating content with SEO. It’s like...

We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well...

Seeking to expand consumer use cases, earlier this week TripAdvisor announced a deal with Grubhub to bring restaurant delivery to it...

These trends are enabling digital marketers to extract, attribute, and integrate inbound data like never before. The results are better...

We’ve entered an exciting time for local marketing. Big Data, digital assistants, augmented reality and beacons will fundamentally change...

Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor....

With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in...

Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider...

In my last post, I wrote about why local businesses need to focus on digital data sharing to perform better for voice, or “instant”...

Join our SEO and local marketing experts for an in-depth look at the growth of location-oriented search, the key metrics every brand...

So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge...

Google announced last week that they had recently conducted a study to research the actors behind fake listings on Google Maps. The study...

At the risk of oversimplifying what it takes to rank in local search results in 2017, links and reviews are hot. That’s one of the many...

Any marketer worth their salt, or at least one who has managed to stay awake during Marketing 101, can rattle off a long list of...

Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and...

Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session about online reviews....

At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into...

Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I...