Do Google Posts impact ranking? A case study
A few months ago, I teamed up with Ben Fisher from Steady Demand to test whether Google Posts have any influence on ranking in the local...
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The ever-growing local search universe
For those who missed it, Whitespark’s overhaul of the US Local Search Ecosystem interactive tool was recently released, and it does a...
How to scale local events
There’s no universal tool for finding local events. Many a startup has tried and failed, and now, Facebook and Google are competing to be...
Amazon gets top net-promoter score among SMB vendors according to survey
There are literally hundreds of companies, publishers and agencies trying to sell digital marketing and other services to US small...
Local SEO for service-area businesses requires a lot of servicing
Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much...
A brief history of Google’s most important local search updates
Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the...
Markets with home service ads: Service-area businesses are coming back to the local results
my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google...
6 ways IoT will make local search for SMBs scalable
While it remains murky how AI will benefit agencies, IoT is reaching a critical point in adoption and maturing to a stage where it...
6 things you need to know about Google’s Q&A feature on Google Maps
In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently...
Scale local by thinking vertically: 75 ways to orient a local campaign
There is a difference between local engagement that’s simply there and local engagement that grabs attention: a booth with pamphlets at a...
Google says we don’t need no stinking location modifiers… or do we?
Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then...
6 tips for using location information to boost conversion
While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a...
How to personalize content for locals
In late 2016, some hockey fans were pretty miffed with the NHL. It wasn’t because of a certain call in a game or a particular player’s...
How local businesses can turn the threat of on-demand deliveries to their own advantage
As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of...
An easy quarterly plan for local link building
Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the...
No such thing as a free launch: A launch marketing checklist for multilocation businesses
The response was lackluster. I’d spent time poking around the app and decided where I wanted to order from, only to learn that it wasn’t...
7 changes by Facebook that make it a real local search player
The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share,...
Dear Google: 4 suggestions for fixing your massive problem with fake reviews
Hey Google, If you’re reading this, you already know that fake reviews on Google have been a hot topic lately — and it appears the...
Google rolling out GMB simple website creator
According to Mike Blumenthal, Google is now broadly rolling out its simple website creator for small businesses: websites. It first...
Do SMB websites matter anymore? YP says yes, introduces new ‘pro’ SEO product
In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This past week,...
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