
How To Localize Google Search Results
In late November 2015, Google removed the location search filter from the (shrinking) list of search tools available to refine queries....

Six Trends Shaping Location Marketing In 2016
How should businesses think about location marketing in 2016? With more than 50 percent of all computing currently being done on mobile...

Forget Your Testimonials Page, 2016 Is The Year Of Reviews
2015 was an insane year for Local Search — especially in the latter half. We lost the 7-pack, and now the recent Google Plus update has...

10 Ways To Simplify Your Local Marketing Strategy In 2016
As I scoured articles proclaiming the top trends in marketing for 2016, one thing that struck me was how many new technologies and new...

Definitive Guide To Duplicate Research For Local SEO
Duplicate listings are one of the biggest negative ranking factors in Local SEO. Knowing if your business has duplicates out there that...

Facebook’s Local Search Site Is “Early Test,” Company Doesn’t Seem Ready To
Facebook says its Professional Services local search site is an “early test” and, after speaking with the company, it seems they’re not...

How To Get Google Review Links After The G+ Update
If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The...

ZigZag: The New Consumer Journey Zeitgeist
YP Marketing Solutions commissioned IDC to conduct a survey to explore consumer search habits and to better understand how local search...

5 Major Differences Between Google Map Maker & Google My Business Guidelines
It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of...

Mobile Marketer UberMedia Introduces The Concept Of “LROI”
Mobile marketing platform UberMedia has coined a new term: “Location ROI” or “LROI.” In that context, the company is measuring and...

Webcast Reminder: Search And The Local-Mobile Consumer
Search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach. Local consumers now use mobile...

UK-Based Streetmap Sues Google In Potential First Wave Of New EU Lawsuits
Nearly a decade after the launch of Google Maps, Google is being sued by a mapping competitor in the UK. The company is called Streetmap,...

Yelp Beats Expectations With $143.6 Million In Revenue, Transactions Way Up
Yelp announced Q3 2015 earnings this afternoon. The company had better than expected quarterly revenues of $143.6 million versus analyst...

Amazon Echo Gets Smarter With Local Business Listings From Yelp
Amazon’s Echo personal assistant continues to expand its horizons and get more useful with a number of incremental updates, including the...

[Reminder] Live Webcast: Mobile Searches and Beacon Technology — Tuesday, October 27
On Tuesday, October 27, join mobile-local experts Warren Raisch of Rio SEO and Greg Sterling of the Local Search Association as they...

Location Paradox: Mobile Users Recognize Its Value, But Many Won’t Share It
Call it the “location paradox.” Smartphone owners typically recognize that location improves mobile app experiences, but substantial...

Think Local, Act Mobile – Thursday, October 15 Webcast
For national brands targeting consumers at the local level, the opportunities and challenges are huge. With the latest mobile technology,...

Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report
Marketing Land’s latest edition of the “Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide” examines the market for...

Factual Announces Deals With Apple And Facebook For Improved Location Data
Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile....
























