Leveraging social media for local SEO
The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on...
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Dear SEOs: Please stop spamming Google Maps!
I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I...
Optimize local marketing the same way big companies do
Together with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing solutions geared...
Local marketing: What is the true local web?
If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city....
Why costs for local marketing campaigns vary
A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear types of...
Local SEO beyond the browser
It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery...
Google Posts are going to kill (at) local SEO
When Google+ launched many moons ago, the implied deal (regardless of Google’s protestations to the contrary) was that if you were active...
What different consumer groups really want from local business websites
In February at BrightLocal, we published an annual survey that explored consumer attitudes towards local business websites. The survey...
The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search
Having a mobile website in and of itself sets an SMB apart from almost half of its competitors. The Local Search Association (LSA) issued...
Prioritizing Local Search Profile Listings: 2 Methods
Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management:...
Setting Local SEO Expectations: 3 Points To Hit Early And Often
A driving force behind my marketing career over the past few years has been “Help the world, one business owner at a time.” So I’ve made...
PlaceIQ & Acxiom Use Location Data To Measure Offline Impact Of Addressable TV
The range of use cases for location data is expanding well beyond mobile advertising. For example, location data are being used as a tool...
How Google Is Inventing A “Near Me” Future
In recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...
Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr
Yelp has decided to provide its full reviews data set to social media and reputation monitoring tool Sprinklr. This is a first and an...
Google My Business API Allows Enterprises To Make Real-Time Location Data Changes
On the surface, business location management is a solved problem. Behind the scenes, it has been anything but. Google and partners are...
5 Yelp Facts Business Owners Should Know (But Most Don’t)
If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial...
Survey: SMBs Boosting Digital Media Spend Because Of Competition, Not ROI
More small to medium-sized businesses (SMBs) are devoting more of their resources to digital media, but that may be creating more...
7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
mama_mia / Shutterstock.com Much of the growth in mobile can be attributed to apps. In its 2015 US Mobile App Report, comScore reports...
Survey: 62 Percent Of SMBs Don’t Know Whether Their Marketing Works
The majority of small businesses (SMBs) in the US have fewer than four employees. They struggle to match increasingly complex and...
MarketingZoom Launches Site For Buying And Selling Marketing
From the MarketingZoom site A new website, launching in a public beta this week, believes that marketers need better ways to find targets...
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